MOVE USERS
FROM DISCOVERY
TO CHECKOUT INSIDE THEIR MOBILE EXPERIENCE
Use shoppable videos, stories and smart banners powered by your product feed. Surface relevant items where intent forms, guide users with interactive commerce widgets, and let them purchase without breaking flow
Embedded Commerce x Product impact
of viewers make a purchase after watching a shoppable video
41%
recovery of abandoned carts with contextual reminders
31%
increase in average basket size with in-flow add-ons and bundles
18%
1/
Keep product evaluation inside the in-app flow
Help users evaluate products faster with full-HD videos that show how items look, move, or fit in real life. Users can move from watching to product details, add-to-cart, or checkout without switching apps, losing context, or reopening your catalog
2/
Localize availability and price by point of sale
Ensure users only see products they can actually buy. Show items available in the right region, country, or point of sale, keep prices updated through your product feed, and control order quantity when promotions require fixed purchase rules
3/
Make influencer and UGC content directly shoppable
Embed influencer reviews, how-to videos, or UGC clips into stories and connect each scene to product cards or product carousel widgets from your feed. Users can watch, trust, compare, and add to cart in a few taps
4/
Recover carts with contextual in-app prompts
Recover carts with triggered in-app messages and smart banners. Remind users about items left behind, show shipping thresholds, highlight time-limited offers, or clarify return policies — then test which message, timing, and placement recover more carts
5/
Increase basket size with smart add-ons and bundles
Use product cards and product carousel widgets in stories, banners, or ScrollView pages to suggest add-ons, bundles, upgrades, and “buy together” options. Keep product data accurate through your feed and control quantity when the offer logic requires it
6/
Reduce checkout drop-off with confidence boosts
Reduce checkout drop-off with short in-app explanations and scrollable landing flows. Use stories, in-app messages, smart banners, or ScrollView to clarify delivery, returns, loyalty benefits, promo terms, and last-minute offers without sending users to external pages
Key benefits of integrating in-app communication
Instant publishing
Control message timing with event triggers, scheduling, and frequency limits. Use single-slide or multi-slide formats to match your message.
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Advanced targeting
Deliver messages based on user segments, behavior, and CDP data
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Interactive & personalized content
Use visual layouts, CTAs, promo codes, and interactive widgets — plus a library of ready-made templates — to build tailored messages with images and dynamic links
Real-time analytics
Track impressions, clicks, and engagement via the dashboard, API, or CSV/XLS reports
How it works
One editor
for consistent in-app communication experience
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Loved by customers like you
5.0
65 reviews
5.0
29 reviews
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New feature introduction, easy communication with the customers and a very high delivery rate against the usual push notifications. Plus, these are interactive, so it helps us increase engagement with the customer.
Nupur R., Senior Product Manager
Stories have enriched our app and made it more lively and closer to customers. It's a very important and powerful communication channel with a great future ahead.
Ramina N., Head of marketing
We really like the intuitive interface of inAppStory. The wide variety of widgets is very pleasing - it allows us to not repeat formats from month to month and constantly create new content.
Ramina Z., Product manager
Together with InAppStory, we managed to create a wonderful, engaging, and memorable game that fitted perfectly into new positioning and was also executed quite well in terms of both product quality and performance.
Mariam G., Head of Content
The assortment of customizable widgets and design choices simplifies the creation of compelling and dynamic content that we can immediately test their knowledge in an interactive format.
Vasily K., Product manager
We are seeing an increase in the session time and sales via stories. Now InAppStory tool are showing stable growth.
Kate D., Head of CRM
We wanted instruments that could increase the activity of our clients and make them open our app and interact with it more often. InAppStory has proven to be a fantastic solution to these challenges.
Anastasia B., Marketing Manager
InAppStory supercharges the tool with our requirements to bring promo codes or discounts that are relevant for different types of app users.
Andrew A., Head of E‑Merchandising
InAppStory became a great tool to simulate users to make purchases right in our app. With different features we can create a variety of stories that engage our clients.
Rita D, Head of CRM
How teams succeed
with InAppStory
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Boost in-app engagement! 🚀
Create interactive in-app experiences that help users explore features, understand value, and take action. Build in-app messages, stories and games without code to influence key product and revenue metrics.
FAQ
Embedded commerce means users can discover, evaluate, and move toward purchase inside the app experience itself. Instead of sending users from a video, banner, or story to a separate catalog page, InAppStory connects content with product cards, product carousel widgets, add-to-cart actions, and checkout flows.
Embedded commerce can work across shoppable stories, smart banners, in-app messages, ScrollView pages, product cards, product carousel widgets, and built-in checkout scenarios. The right format depends on the step: discovery, evaluation, offer reveal, cart recovery, or purchase action.
Yes. InAppStory can use your product feed to keep product information, availability, pricing, and product cards up to date inside stories and other in-app commerce flows.
Yes. A/B testing can be used across stories, in-app messages, and banners to compare creative, copy, timing, placements, CTAs, and offer mechanics. This helps teams understand which in-app commerce path drives more clicks, add-to-cart actions, or purchases.