LAUNCH SPONSORED PLACEMENTS THAT FIT THE APP MOMENT
Show partner offers where they make sense: on the home screen, after a purchase, inside a loyalty flow, near a category, before checkout, or inside a seasonal campaign. Use smart banners, stories, in-app messages, 18+ widgets such as scratch cards, countdown, timer, promocodes, games, and checkout elements to make sponsored content useful, visible, and measurable.
Ad placement x Marketing Impact
CTR for scratch card banners vs. static banners
2×
higher CTR when the same offer appears as a contextual in-app message
5.6×
higher purchase conversion from in-app special offer experiences
2×
1/
Place the offer where intent already exists
Ad placement works better when the user is already close to the topic. Promote grocery partners inside shopping journeys, telecom add-ons near service moments, financial offers after relevant account actions, restaurant partners around ordering flows, and loyalty partners when users check rewards.
2/
Choose the format by user action
Do not force every ad into one banner format. Use video when the partner needs attention, promo codes when the goal is claim or purchase, scratch card when the offer needs interaction, ScrollView when the message needs space, and product cards when users should compare or buy.
3/
Add interaction before the click
Use polls, quizzes, reactions, promo codes, countdowns, scratch cards, and mini-games to make sponsored placements active before the user leaves the screen. This helps partners measure interest, not only exposure.
4/
Keep sponsored placements under control
Use targeting, limits, priorities, frequency caps, and reporting to balance monetization with app experience. Show fewer irrelevant ads, protect core product flows, and keep premium placements valuable for advertisers.
Key benefits of integrating in-app communication
Instant publishing
Control message timing with event triggers, scheduling, and frequency limits. Use single-slide or multi-slide formats to match your message.
%20(5)-1-2800x2080.jpg?2026-04-16T11:06:08.771Z)
Advanced targeting
Deliver messages based on user segments, behavior, and CDP data
-1%20(3)-3-2800x2080.jpg?2026-04-16T11:07:22.478Z)
Interactive & personalized content
Use visual layouts, CTAs, promo codes, and interactive widgets — plus a library of ready-made templates — to build tailored messages with images and dynamic links
Real-time analytics
Track impressions, clicks, and engagement via the dashboard, API, or CSV/XLS reports
How it works
One editor
for consistent in-app communication experience
-3-2800x1227.webp?2025-12-16T08:16:42.438Z)
Loved by customers like you
5.0
65 reviews
5.0
29 reviews
-1-1920x427.png?2025-07-27T19:38:28.061Z)
New feature introduction, easy communication with the customers and a very high delivery rate against the usual push notifications. Plus, these are interactive, so it helps us increase engagement with the customer.
Nupur R., Senior Product Manager
Stories have enriched our app and made it more lively and closer to customers. It's a very important and powerful communication channel with a great future ahead.
Ramina N., Head of marketing
We really like the intuitive interface of inAppStory. The wide variety of widgets is very pleasing - it allows us to not repeat formats from month to month and constantly create new content.
Ramina Z., Product manager
Together with InAppStory, we managed to create a wonderful, engaging, and memorable game that fitted perfectly into new positioning and was also executed quite well in terms of both product quality and performance.
Mariam G., Head of Content
The assortment of customizable widgets and design choices simplifies the creation of compelling and dynamic content that we can immediately test their knowledge in an interactive format.
Vasily K., Product manager
We are seeing an increase in the session time and sales via stories. Now InAppStory tool are showing stable growth.
Kate D., Head of CRM
We wanted instruments that could increase the activity of our clients and make them open our app and interact with it more often. InAppStory has proven to be a fantastic solution to these challenges.
Anastasia B., Marketing Manager
InAppStory supercharges the tool with our requirements to bring promo codes or discounts that are relevant for different types of app users.
Andrew A., Head of E‑Merchandising
InAppStory became a great tool to simulate users to make purchases right in our app. With different features we can create a variety of stories that engage our clients.
Rita D, Head of CRM
How teams succeed
with InAppStory
-2800x2800.jpg?2025-12-01T14:02:56.460Z)
-2800x2625.jpg?2025-09-26T14:16:41.920Z)
-1-2800x2625.jpg?2025-09-26T14:16:45.034Z)
-2-2800x2625.jpg?2025-09-26T14:16:49.611Z)
-3-2800x2625.jpg?2025-09-26T14:16:55.393Z)
Boost in-app engagement! 🚀
Create interactive in-app experiences that help users explore features, understand value, and take action. Build in-app messages, stories and games without code to influence key product and revenue metrics.
FAQ
A contextual placement appears near the user moment that makes the offer relevant: a product category, purchase flow, loyalty screen, service action, reward moment, or seasonal campaign.
Yes. Use segments, dynamic placeholders, behavior-based targeting, CDP data, and campaign interactions to personalize offer text, visuals, links, placement logic, and audience rules.
Yes. Depending on the setup, users can copy or apply promo codes, open product cards, add items to cart, view a ScrollView landing, play a game, claim a reward, or follow a deep link.
Yes. Build repeatable packages around partner goals: awareness, offer activation, reward reveal, product discovery, loyalty engagement, or premium branded placement.
Use placement rules, audience segments, campaign priorities, frequency caps, and limits to control how often sponsored placements appear and which users see them.
InAppStory allows teams to create in-app stories in any language. Built-in game UI text is available in 12 languages: English, Russian, Arabic, French, Portuguese, Hungarian, Kazakh, Azerbaijani, Uzbek, Spanish, Georgian, and Armenian.