NEW 2025 Holiday Gamification Report

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PRE-BUILT MINI-GAMES

FOR INSTANT MARKETING SUCCESS

Engage your audience with pre-built, customizable no-code games
— quick to launch, easy to manage.

PRE-BUILT MINI-GAMES

In‑App Campaigns x Marketing Impact

increase in ROI with gamified marketing

3x

boost in brand loyalty using gamification

22%

increase in lead generation through gamified experiences

40%

Luck & Reward Games

Everyone loves a quick win. Engage users instantly with Wheel of Fortune, Mystery Boxes, and Shaker — quick, exciting wins that drive immediate interaction and boost monetization. For longer campaigns, Advent Calendar offers daily rewards that keep users returning for new surprises, building anticipation and loyalty over time.

Luck & Reward Games


Skill Games

Challenge your users with Puzzle, Memories, Sorting, Match 3, and Slicer games that make them think, strategize, and keep coming back. Use these games to distribute promo codes, announce special offers, and drive user actions that lead to increased conversions and long-term customer retention.

Skill Games


Knowledge Games

Quizzes and Quests help users discover your service and key aspects of your business. Through strategic storytelling, they offer instant rewards and feedback, boosting retention.

Knowledge Games


Social Reach Games

Pair knowledge games with shareable Postcards to expand your reach. These cards create buzz, especially when tied to key events, promotions, or trending news, turning every interaction into a shareable moment. Each card can be personalized with a unique message to the recipient, making the interaction more meaningful.

Social Reach Games

How It Works

Pick a Game

Pick a Game

Select a pre-built game that fits your goals, whether it’s attracting new users, launching a promotion, or driving sales. We’ve got something for every strategy.

Make It Yours

Make It Yours

Customize the design, tweak the rules, and fine-tune the details — all without writing a single line of code. It’s quick, easy, and totally yours.

Launch Everywhere

Launch Everywhere

Roll out your game on the web or mobile with ease. No tech headaches — just hit launch and watch it go live across platforms.

Key benefits of integrating visual

communication


Self-Service Experience

Take full control. Choose, customize, and launch games on your own — no developers or technical skills needed. You’re in charge from start to finish.

True
flexibility

Cross-Platform Compatibility

Reach your audience wherever they are. Our games work seamlessly on web and mobile, ensuring a smooth, responsive experience.

No-code solution

Flexibility Without Limits

Tailor every game to fit your brand and goals. From design to game mechanics, you can customize everything to create the perfect experience for your users.

Flexibility Without Limits

Data-Driven Optimization

Our built-in analytics let you track performance and adjust your strategy to get the best results from every campaign

Data-Driven Optimization

UNDER THE HOOD:

Game Management Made Easy

Game Management Made Easy

Launch and manage your games with our intuitive console/admin panel.

Customize every detail and adjust settings — all with self-service tools and zero coding required.

Loved by

customers like you

5.0

60 reviews

5.0

28 reviews

We wanted instruments that could increase the activity of our clients and make them open our app and interact with it more often. InAppStory has proven to be a fantastic solution to these challenges.

Anastasia B., Marketing Manager

We use Stories as a powerful tool for onboarding new users, sharing updates about promotions and menu additions, and keeping our customers engaged. The ability to personalize content through Story targeting helps us reach the right audience with relevant messages. 

John B., Project manager

The results of launching various game mechanics are always good. Due to them, the engagement and motivation of customers to use the application grow.

Sergei K., Development Director

New feature introduction, easy communication with the customers and a very high delivery rate against the usual push notifications. Plus, these are interactive, so it helps us increase engagement with the customer.

Nupur R., Senior Product Manager

Stories have enriched our app and made it more lively and closer to customers. It's a very important and powerful communication channel with a great future ahead. 

Ramina N., Head of marketing

We really like the intuitive interface of inAppStory. The wide variety of widgets is very pleasing - it allows us to not repeat formats from month to month and constantly create new content.

Ramina Z., Product manager

Together with InAppStory, we managed to create a wonderful, engaging, and memorable game that fitted perfectly into new positioning and was also executed quite well in terms of both product quality and performance.

Mariam G., Head of Content

The assortment of customizable widgets and design choices simplifies the creation of compelling and dynamic content that we can immediately test their knowledge in an interactive format.

Vasily K., Product manager

We are seeing an increase in the session time and sales via stories. Now InAppStory tool are showing stable growth.

Kate D., Head of CRM

InAppStory supercharges the tool with our requirements to bring promo codes or discounts that are relevant for different types of app users.

Andrew A., Head of E‑Merchandising

InAppStory became a great tool to simulate users to make purchases right in our app. With different features we can create a variety of stories that engage our clients.

Rita D, Head of CRM


Success stories

2025 TOP GAMIFICATION CAMPAIGNS FOR BFCM, XMAS, AND BEYOND

This report features 3 core trends and 12 in-app mechanics that extend session time and unlock new monetization opportunities.

2025 TOP GAMIFICATION CAMPAIGNS FOR BFCM, XMAS, AND BEYOND

Want a Game That’s One of a Kind? We’re Here to Help

If our game options don’t cover what you’re looking for, we’ll develop a custom game to fit your brand.
With 50+ custom game projects behind us, we have the expertise to make it happen. From original concepts to tailored tweaks 
— because the possibilities with gamification are endless.

Gamification Solutions for Mobile Apps | InAppStory