IN-APP STORIES:
MAKE KEY JOURNEYS VISIBLE INSIDE THE APP
Deliver product updates, offers, and tutorials through interactive experiences that educate, inspire, and guide users to action
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In‑App Stories x Product Impact
of users open stories at least once per session
45%
higher feature adoption when updates are delivered through stories
2–3×
lower support load when users can find key answers in short in-app stories
20%
1/
Native questions at true touchpoints
Stories make learning inside the app intuitive and visual. Replace long instructions with step-by-step story slides that teach users by doing and keep them engaged from the first tap
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2/
Personalize what users see next with zero-party data
With interactive polls, forms, and feedback widgets, stories give users natural ways to share preferences in context. Every tap becomes a data point you can use for personalization without cookies
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3/
Increase returning sessions by 20% with real-time content updates
Publish personalized story slides and videos in minutes. Keep your app relevant and guide users back with timely, contextual content updates.
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4/
Make product discovery shoppable
Use shoppable stories and videos to connect inspiration with purchase. Tag products directly inside slides so users can browse, learn, and buy without leaving the app
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5/
Announce and drive adoption of new features in mobile apps
Surface new capabilities at the right moment — on the screen where the feature is relevant, for the segment that needs it — and turn launches into actual adoption.
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Who should use in-app stories?
Marketers
Deliver highly targeted promotions, upsells, and referral incentives at key moments in the user journey to maximize conversions
Product Managers
Boost onboarding, feature adoption, and key user journeys with contextual messages that appear when users need them most
Key benefits of integrating in-app stories
Instant publishing
Control message timing with event triggers, scheduling, and frequency limits. Use single-slide or multi-slide formats to match your message.
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Advanced targeting
Deliver messages based on user segments, behavior, and CDP data
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Interactive & personalized content
Use visual layouts, CTAs, promo codes, and interactive widgets — plus a library of ready-made templates — to build tailored messages with images and dynamic links
Real-time analytics
Track impressions, clicks, and engagement via the dashboard, API, or CSV/XLS reports
HOW IT WORKS
One editor for consistent
in-app story communication
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Launch onboarding flows, in-app guidance, and feature education from one place. After the initial setup, product and marketing teams can update content faster, test new onboarding ideas, and improve first-session performance without waiting for a new app release every time.
Loved by
customers like you
5.0
65 reviews
5.0
29 reviews
InAppStory became a great tool to simulate users to make purchases right in our app. With different features we can create a variety of stories that engage our clients.
Rita D., Head of CRM
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New feature introduction, easy communication with the customers and a very high delivery rate against the usual push notifications. Plus, these are interactive, so it helps us increase engagement with the customer.
Nupur R., Senior Product Manager
Stories have enriched our app and made it more lively and closer to customers. It's a very important and powerful communication channel with a great future ahead.
Ramina N., Head of marketing
We really like the intuitive interface of inAppStory. The wide variety of widgets is very pleasing - it allows us to not repeat formats from month to month and constantly create new content.
Ramina Z., Product manager
Together with InAppStory, we managed to create a wonderful, engaging, and memorable game that fitted perfectly into new positioning and was also executed quite well in terms of both product quality and performance.
John B., Project manager
The assortment of customizable widgets and design choices simplifies the creation of compelling and dynamic content that we can immediately test their knowledge in an interactive format.
Vasily K., Product manager
We are seeing an increase in the session time and sales via stories. Now InAppStory tool are showing stable growth.
Kate D., Head of CRM
We wanted instruments that could increase the activity of our clients and make them open our app and interact with it more often. InAppStory has proven to be a fantastic solution to these challenges.
Anastasia B., Marketing Manager
InAppStory supercharges the tool with our requirements to bring promo codes or discounts that are relevant for different types of app users.
Andrew A., Head of E‑Merchandising
Success stories
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Boost in-app engagement! 🚀
Create interactive in-app experiences that help users explore features, understand value, and take action. Build in-app messages, stories and games without code to influence key product and revenue metrics.
FAQ
A push notification interrupts the user from outside the app and competes with every other app on the lock screen. An in-app story appears inside the product, in the moment the user is already there, with room for a full visual sequence instead of one line of text. The two work well together — stories handle the messages that need context or a visual, push handles the ones that need to reach someone who isn't in the app right now.
No. The SDK integration is a one-time job for your dev team. After that, stories are built, scheduled, and edited from a no-code editor by marketing or product — changing a campaign or swapping an image doesn't require a new app release.
Most teams connect the platform and start publishing within 2–5 days. The integration itself is a one-time task, not an ongoing engineering project.
All of them. InAppStory ships SDKs for iOS, Android, React Native, Flutter, JavaScript, and React, so stories render consistently regardless of which stack your app is built on.
Yes. Beyond marketing and product updates, the format is also used for emergency communications and required customer notices — common in fintech and telecom — when a message needs to reach the user immediately and can't rely on email or push alone.
No. The same format does different jobs depending on the industry: shoppable content in e-commerce, financial education and service explanations in fintech, order and loyalty recovery in food delivery, and onboarding or tariff communication in telecom.
Yes. There's an unlimited integration period and a free pilot launch — up to a month — so the decision to move forward can be based on real results, not a sales pitch.