BRING USERS BACK TO THE ACTIONS THEY STARTED
Recover the moments that usually disappear after the session ends: unfinished onboarding, abandoned carts, unused rewards, skipped feature flows, saved products, trial limits, loyalty offers, and half-read explanations. Use stories, smart banners, in-app messages, ScrollView, promo codes, product cards, and game mechanics to bring users back to the exact next step inside the app.
Retention x Product Impact
higher in-app engagement from retargeted users over 30 days
152%
profit increase from a 5% retention lift
25–95%
cheaper to retain existing customers than acquire new ones
5–25×
1/
Continue onboarding after the first session
Use stories and in-app messages to bring users back to the setup step they skipped: profile completion, card activation, delivery address, notification permission, subscription setup, device connection, or first saved item. Add a smart banner on the home screen for users who left onboarding early. Use a bottom sheet when they return to the relevant section. Link each prompt to the exact step instead of restarting the whole flow.
2/
Rescue product interest before it becomes a lost cart
Use smart banners, product cards, product carousel widgets, promo codes, and countdowns to remind users about items they viewed, added, compared, or left behind. Show the offer inside the app while the product context is still fresh. Add one clear action: reopen the item, apply the code, add to cart, or continue checkout.
3/
Bring rewards back before users forget them
Use personalized banners, pop-ups, toasts, and promo-code widgets to remind users about rewards that are available but unused: cashback, points, coupons, free delivery, loyalty levels, referral bonuses, partner offers, or birthday perks. Add urgency only when it is real: expiry date, limited quantity, deadline, or campaign countdown.
4/
Give users a reason to open again tomorrow
Use Game Center when retention needs repeat participation rather than one-time attention. Launch an Advent Calendar for daily visits, Wheel of Fortune for repeat attempts, Mystery Boxes for reward discovery, Match-3 or Sorting for leaderboard campaigns, or Scratch Card for fast reward reveal. Connect the game to promo codes, loyalty points, partner rewards, or product offers, so the return visit has a clear payoff.
5/
Ask what stopped the user
Use polls, reactions, quizzes, and feedback widgets when event data shows where users stopped but not why. Ask one question inside the flow: what blocked the purchase, which benefit is unclear, what reward feels relevant, why the user skipped setup, or what would make them continue. Use the answer as zero-party data for the next retention segment.
Key benefits of integrating in-app communication
Instant publishing
Control message timing with event triggers, scheduling, and frequency limits. Use single-slide or multi-slide formats to match your message.
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Advanced targeting
Deliver messages based on user segments, behavior, and CDP data
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Interactive & personalized content
Use visual layouts, CTAs, promo codes, and interactive widgets — plus a library of ready-made templates — to build tailored messages with images and dynamic links
Real-time analytics
Track impressions, clicks, and engagement via the dashboard, API, or CSV/XLS reports
How it works
One editor
for consistent in-app communication experience
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Loved by customers like you
5.0
65 reviews
5.0
29 reviews
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New feature introduction, easy communication with the customers and a very high delivery rate against the usual push notifications. Plus, these are interactive, so it helps us increase engagement with the customer.
Nupur R., Senior Product Manager
Stories have enriched our app and made it more lively and closer to customers. It's a very important and powerful communication channel with a great future ahead.
Ramina N., Head of marketing
We really like the intuitive interface of inAppStory. The wide variety of widgets is very pleasing - it allows us to not repeat formats from month to month and constantly create new content.
Ramina Z., Product manager
Together with InAppStory, we managed to create a wonderful, engaging, and memorable game that fitted perfectly into new positioning and was also executed quite well in terms of both product quality and performance.
Mariam G., Head of Content
The assortment of customizable widgets and design choices simplifies the creation of compelling and dynamic content that we can immediately test their knowledge in an interactive format.
Vasily K., Product manager
We are seeing an increase in the session time and sales via stories. Now InAppStory tool are showing stable growth.
Kate D., Head of CRM
We wanted instruments that could increase the activity of our clients and make them open our app and interact with it more often. InAppStory has proven to be a fantastic solution to these challenges.
Anastasia B., Marketing Manager
InAppStory supercharges the tool with our requirements to bring promo codes or discounts that are relevant for different types of app users.
Andrew A., Head of E‑Merchandising
InAppStory became a great tool to simulate users to make purchases right in our app. With different features we can create a variety of stories that engage our clients.
Rita D, Head of CRM
How teams succeed
with InAppStory
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Boost in-app engagement! 🚀
Create interactive in-app experiences that help users explore features, understand value, and take action. Build in-app messages, stories and games without code to influence key product and revenue metrics.
FAQ
InAppStory works best for app moments where the user has already shown intent: skipped onboarding, abandoned cart, unused reward, ignored feature, incomplete setup, unclaimed promo code, unfinished purchase, or reduced loyalty activity.
Yes. Use tags, segments, behavior-based targeting, CDP data, campaign interactions, and zero-party data from widgets to show different retention flows to different users.
Yes. Push, email, or SMS can create the return visit. InAppStory controls the next in-app step: banner, story, message, ScrollView, game, product card, promo code, or deep link.
Smart banners, in-app messages, promo codes, product cards, product carousel widgets, countdowns, and checkout elements work best when the goal is to bring users back to product interest or cart action.
Yes. Track views, clicks, interactions, completion, promo-code actions, product-card engagement, game participation, CTA clicks, and other target actions depending on the setup.
Use the format based on the job. Smart banners keep the campaign visible. Stories explain. In-app messages catch the right screen or trigger. ScrollView holds longer information. Widgets collect action. Games create repeat participation.
InAppStory allows teams to create in-app stories in any language. Built-in game UI text is available in 12 languages: English, Russian, Arabic, French, Portuguese, Hungarian, Kazakh, Azerbaijani, Uzbek, Spanish, Georgian, and Armenian.