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WHITE PAPERS & RESEARCH

Why your app needs a "Spotify Wrapped" too

I got interested in how these apps interpret customer data, find creative storytelling techniques, and encourage users to share the results online.

February 03, 2026

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UX of Leading FinTech Apps

This case study is based on 200+ screenshots collected from 15 leading banking and crypto apps. It examines how top fintech teams design key moments of the mobile journey, including onboarding, product cards, account creation, and identity verification.

January 29, 2026

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2025 GAMIFICATION REPORT

Seasonal promotions often look the same, but interactive campaigns perform differently. This report shows how gamification drives measurable results, with 3 key trends, 12 use cases, and benchmarks that demonstrate stronger engagement and loyalty.

December 17, 2025

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UX of Leading E-Commerce Apps

This case study is based on 200+ screens collected from the top 15 e-commerce and retail apps. It examines how leading teams design key stages of the customer journey, including onboarding, product discovery, account creation, and checkout.

November 18, 2025

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200 LLM Prompts for CMOs to Boost CR

This case study is based on 200 battle-proven LLM prompts designed for CMOs and e-commerce marketing teams. It explores how structured prompt frameworks improve key conversion metrics, including CR, CTR, ER, and churn rate.

November 18, 2025

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Case Study: Why Spotify Wrapped Is Successful

This case study is based on 60+ screenshots capturing every step of Spotify Wrapped 2025 and a comparison with the previous year’s campaign. It examines how Spotify designs in-app flows and social-ready moments to drive engagement, sharing, and long-term brand loyalty.

November 18, 2025

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How Leading Apps Onboard Customers

This case study is based on 300+ screenshots collected from 35 leading apps across e-commerce, banking, travel, health, and other industries. It examines how top teams design onboarding flows, early user touchpoints, and first-session experiences to activate new users.

October 22, 2025

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The Ultimate Guide to GEO / AEO / AIO / LLMO

This guide is based on consolidated case studies, industry reports, tables, and action plans created with Peter Rota for CMOs and content managers. It examines how teams adapt SEO strategies to AI-driven search, including GEO implementation, AI visibility tracking, and citation mechanics in Google AI Overview and ChatGPT.

October 22, 2025

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50 Customer Retention Strategies

This case study is based on 50 actionable customer retention strategies collected over 6 months across E-commerce, FinTech, and B2B SaaS. It explores how teams design omnichannel communication tactics with clear action plans, measurable outcomes, and filters by complexity, channel, and impact.

October 22, 2025

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PRACTICAL GUIDE TO MOBILE APPLICATION ONBOARDING

Discover the strategies for successful user onboarding and retention. From crafting engaging content to understanding diverse onboarding types, the whitepaper covers essential aspects to increase user retention and acquisition. It's an invaluable tool for mobile tech companies and startups looking to secure a competitive edge.

October 20, 2025

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make app work harder

Key reasons to integrate
in-app campaigns

Multiple
use cases

Communication with no limits: informational, short form videos, interactivity, UGC and gamification.

Multiple
use cases

True
flexibility

Adjust, edit, and customize in-app campaigns in real time whenever needed.

True
flexibility

Full Customer Lifecycle

Boost onboarding, engagement, monetization, and retention with tailored in-app campaigns.

Insights 
& analytics

Collect behavioral insights about users preferences with advanced analytics.

UNDER THE HOOD:

Seamless UX for creating

and managing stories

Seamless UX for creating and managing interactive content

Exceptional app experience, cohesive communication,
and enhanced trust-building with your audience.
Just integrate our Stories

Loved by

customers like you

5.0

44 reviews

5.0

15 reviews

New feature introduction, easy communication with the customers and a very high delivery rate against the usual push notifications. Plus, these are interactive, so it helps us increase engagement with the customer.

Nupur R., Senior Product Manager

Stories have enriched our app and made it more lively and closer to customers. It's a very important and powerful communication channel with a great future ahead. 

Ramina N., Head of marketing

We really like the intuitive interface of inAppStory. The wide variety of widgets is very pleasing - it allows us to not repeat formats from month to month and constantly create new content.

Ramina Z., Product manager

Together with InAppStory, we managed to create a wonderful, engaging, and memorable game that fitted perfectly into new positioning and was also executed quite well in terms of both product quality and performance.

Mariam G., Head of Content

The assortment of customizable widgets and design choices simplifies the creation of compelling and dynamic content that we can immediately test their knowledge in an interactive format.

Vasily K., Product manager

We are seeing an increase in the session time and sales via stories. Now InAppStory tool are showing stable growth.

Kate D., Head of CRM

We wanted instruments that could increase the activity of our clients and make them open our app and interact with it more often. InAppStory has proven to be a fantastic solution to these challenges.

Anastasia B., Marketing Manager

InAppStory supercharges the tool with our requirements to bring promo codes or discounts that are relevant for different types of app users.

Andrew A., Head of E‑Merchandising

InAppStory became a great tool to simulate users to make purchases right in our app. With different features we can create a variety of stories that engage our clients.

Rita D, Head of CRM


Success stories

Ready to get started?

Engage your users like never before. Boost your mobile metrics.
Ensure a seamless brand experience.