WHITE PAPERS & RESEARCH

Why your app needs a "Spotify Wrapped" too
I got interested in how these apps interpret customer data, find creative storytelling techniques, and encourage users to share the results online.
February 03, 2026

UX of Leading FinTech Apps
This case study is based on 200+ screenshots collected from 15 leading banking and crypto apps. It examines how top fintech teams design key moments of the mobile journey, including onboarding, product cards, account creation, and identity verification.
January 29, 2026
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2025 GAMIFICATION REPORT
Seasonal promotions often look the same, but interactive campaigns perform differently. This report shows how gamification drives measurable results, with 3 key trends, 12 use cases, and benchmarks that demonstrate stronger engagement and loyalty.
December 17, 2025

UX of Leading E-Commerce Apps
This case study is based on 200+ screens collected from the top 15 e-commerce and retail apps. It examines how leading teams design key stages of the customer journey, including onboarding, product discovery, account creation, and checkout.
November 18, 2025
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200 LLM Prompts for CMOs to Boost CR
This case study is based on 200 battle-proven LLM prompts designed for CMOs and e-commerce marketing teams. It explores how structured prompt frameworks improve key conversion metrics, including CR, CTR, ER, and churn rate.
November 18, 2025

Case Study: Why Spotify Wrapped Is Successful
This case study is based on 60+ screenshots capturing every step of Spotify Wrapped 2025 and a comparison with the previous year’s campaign. It examines how Spotify designs in-app flows and social-ready moments to drive engagement, sharing, and long-term brand loyalty.
November 18, 2025
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How Leading Apps Onboard Customers
This case study is based on 300+ screenshots collected from 35 leading apps across e-commerce, banking, travel, health, and other industries. It examines how top teams design onboarding flows, early user touchpoints, and first-session experiences to activate new users.
October 22, 2025

The Ultimate Guide to GEO / AEO / AIO / LLMO
This guide is based on consolidated case studies, industry reports, tables, and action plans created with Peter Rota for CMOs and content managers. It examines how teams adapt SEO strategies to AI-driven search, including GEO implementation, AI visibility tracking, and citation mechanics in Google AI Overview and ChatGPT.
October 22, 2025

50 Customer Retention Strategies
This case study is based on 50 actionable customer retention strategies collected over 6 months across E-commerce, FinTech, and B2B SaaS. It explores how teams design omnichannel communication tactics with clear action plans, measurable outcomes, and filters by complexity, channel, and impact.
October 22, 2025

PRACTICAL GUIDE TO MOBILE APPLICATION ONBOARDING
Discover the strategies for successful user onboarding and retention. From crafting engaging content to understanding diverse onboarding types, the whitepaper covers essential aspects to increase user retention and acquisition. It's an invaluable tool for mobile tech companies and startups looking to secure a competitive edge.
October 20, 2025
Key reasons to integrate in-app campaigns
Multiple use cases
Communication with no limits: informational, short form videos, interactivity, UGC and gamification.

True flexibility
Adjust, edit, and customize in-app campaigns in real time whenever needed.

Full Customer Lifecycle
Boost onboarding, engagement, monetization, and retention with tailored in-app campaigns.
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Insights & analytics
Collect behavioral insights about users preferences with advanced analytics.

UNDER THE HOOD:
Seamless UX for creating
and managing stories
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Exceptional app experience, cohesive communication,
and enhanced trust-building with your audience.
Just integrate our Stories
Loved by
customers like you

5.0
44 reviews

5.0
15 reviews







Success stories
Ready to get started?
Engage your users like never before. Boost your mobile metrics. Ensure a seamless brand experience.





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