Stories formats combine video and audio, animation, and text to create a unique user experience that goes beyond Instagram, Snapchat, and other social networks. Stories drive mobile app engagement and in-app purchases, brand loyalty, and leverage in-app mobile marketing to organic business growth. This content format allows customers to act in familiar ways by most common touch screen gestures – swipe up, tap, and beyond.
The InAppStory Story builder embeds interactive Stories to any partner’s app or mobile web for an unlimited time while Instagram publishes Stories only within its app that disappear after 24 hours. With InAppStory, it’s not the end-users who create and manage the content, it’s the app owners. Stories by the InAppStory customer engagement platform are also customized specifically for commercial usage that means business-centric editor’s features, publishing settings, and built-in analytical tools.
InAppStory’s partners demonstrate a solid uplift in user engagement while using the platform: user retention goes up by 30% and user session length increases by more than 2 minutes. That increase could imply customer satisfaction and/or additional mobile app revenue generated from sales in mobile app Stories. Also benchmarking analysis demonstrates that the CTR of Stories is approximately 10x higher than the average click-through rate for banner ads.
App onboarding that opens on top of other UX/UI screens based on specific customer action (new session, app section click, etc.). Customer onboarding is a popular case to welcome first-time users, promote app features, alert about important information;
Promo Stories are used as a part of marketing or sales campaigns to revenue generation by visualizing special offers through Stories format;
Lifestyle Stories are popular to drive user engagement metrics by feeding users with useful content relevant to their lifestyle and usually do not imply any further action;
Interactive Stories blend tests, quizzes, polls, and other interactions with customers that could provide useful commercial insights or user feedback for customer care;
Gamification in Stories lets add HTML games to apps. Reward app users, drive their average screen time, and rise the number of returning users.
Stories feature is primarily used to create implicit (new sales) or explicit (higher mobile app engagement) commercial benefits. You could add a button with a deep link to any Story that generates leads to a commercial offer or a landing page. Moreover, you could also monetize app Stories by selling your inventory to partners who could publish full-screen, single-page ads within Stories.
The InAppStory platform allows tracking over 20 various mobile app user engagement metrics of Stories: CTR (click-through-rate), views, reads, likes or reposts, etc. All data is stored within the platform and available online. You could track performance in the analytical section of the console or export data in CSV format or via API.
Your demo account demonstrates all features of the InAppStory console for free. You could easily learn how to create, preview, publish and analyze in-app Stories. Detailed integration SDK manual is also available in demo mode.
Your free trial starts as soon you accept terms, start the selected pricing plan, and get the integration key. For the avoidance of doubt, the free trial does not correspond to the moment your first Story is published and seen by an end-user.
InAppStory provides a lightweight SDK to be integrated within any partner's app or mobile web. We also provide a detailed manual for integration. To the best of our knowledge, the process of SDK integration takes 1-3 days to be completed.