Stories blend video, audio, animation and text to create a unique user experience that goes beyond Instagram and other social networks. Stories drive engagement, loyalty and facilitate sales among customers. This visual format allows customers to explore content in both native and most familiar way - by tapping and swiping it.
The InAppStory platform embeds Stories to any partner’s app or mobile web while Instagram publish Stories only within its own app that vanishes after 24 hours. InAppStory is also customized specifically for a commercial use that means business-centric editor’s features, publishing settings and analytical tools.
Partners of InAppStory demonstrate a solid uplift in customer engagement while using the platform: retention goes up by 30% and user session increases by more than 2 minutes. That increment could imply better loyalty and/or additional revenue generated from sales in Stories. Also benchmarking analysis demonstrates that CTR of Stories is approximately 10x higher vs those of banners.
In-app Stories could be categorized as follows:
The InAppStory platform comprises visual tools to create any type of Stories: images, animation, video and set of interactive widgets.
In-app Stories primary use is to create implicit (new sales) or explicit (higher engagement) commercial benefits. You could add a button with (deep)link to any Stories that generates leads to a commercial offer or a landing page. Moreover you could also monetize Stories by selling your inventory to partners who could publish full screen, single page ads within Stories.
The InAppStory platform allows to track over 50 various metrics of Stories engagement: CTR, readings, coverage, reposts etc. All data is stored within the platform and available online. You could track performance in analytical section of the console or export data in csv format.
Your demo account demonstrates all features of the InAppStory console for free. You could easily learn how to create, publish and analyze Stories. Detailed integration manuals are also available in demo mode.
Your free trial starts as soon you accept terms, starts the selected pricing plan and gets the integration key. For avoidance of doubt the free trial does not correspond to the moment your first story is published and seen by an end user.
InAppStory provides a light weighted SDK to be integrate within any partner's app or mobile web. We also provide a detailed manual for integration. To the best of our knowledge the process of SDK integration takes 1-3 days to be completed.