SMART BANNERS FOR IN-APP CAMPAIGNS
THAT NEED MORE THAN A STATIC IMAGE
Add video, promo codes, scratch cards, personalization, targeting, and analytics to the banner placements inside your app. Build and update campaigns from one workflow,
without a new release every time
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Banners x Product Impact
uplift in CTR when video banners replace static in-app placements
20–50%
of users copy the promo code when it is delivered directly from the banner
15–40%
CPM uplift when scratch-card banners are used for sponsored campaigns
5–10×
What makes a banner SMART?
InAppStory helps teams build more engaging experiences and improve conversion to action with interactive,
personalized banners that work without ongoing developer involvement.
✅ Video and animation that beats any static image
Use halfHD video or animation to make the same banner placement more visible. They help product launches, seasonal campaigns, delivery offers, and partner promos stand out in the flow.
✅ Generic and personalized codes delivered from the banner
Store generic and personal promo codes, then deliver them directly from the banner. Best for first-order incentives, seasonal sales, loyalty rewards, birthdays, and reactivation
✅ 1-to-1 messages at scale, without per-user creatives
Use profile, loyalty, account, or behavior data in banner copy, visuals, and links. Best for personal rewards, status updates, individual recommendations, and usage-based highlights.
✅ Interactive layer that turns viewing into participation
Use the banner as the visible entry point to a quiz, quest, mini-game, story, or landing. Best for sponsored projects, seasonal campaigns, branded games, and premium placements.
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1/
Close the gap between interest and action at any touchpoint
When placed in the right moment, banners help users take the next reasonable step and reduce drop-offs on key screens. They support the entire flow by keeping instructions and offers aligned with what users are trying to do now.
2/
Support hyper-personalized moments at scale
Turn profile and account data into precise, contextual messages that match the user's current state. Banners help teams communicate what action makes sense next without interrupting the experience
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3/
Build anticipation before you launch inside the app
Use banners to prepare users for upcoming sales, product launches, or temporary offers. Countdown formats on high-traffic screens build anticipation and increase the likelihood of returning when the event start
4/
Turn loyalty into daily actions inside the app
Don’t hide rewards in a separate section. Use banners to bring bonuses, expiring points, and special perks into the main flow and prompt users to act while intent is high.
5/
Turn intent into revenue inside the app
Use banners to surface upgrades, add-ons, sponsored placements, and relevant offers at the moment users are ready to act. Instead of separate campaigns, teams convert existing intent into upsell, partner revenue, and measurable monetization without interrupting the flow.
Who should use banners?
Marketers
Deliver highly targeted promotions, upsells, and referral incentives at key moments in the user journey to maximize conversions
Product Managers
Boost onboarding, feature adoption, and key user journeys with contextual messages that appear when users need them most
Key benefits of integrating banners
Instant publishing
Control message timing with event triggers, scheduling, and frequency limits. Use single-slide or multi-slide formats to match your message.
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Advanced targeting
Deliver messages based on user segments, behavior, and CDP data
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Interactive & personalized content
Use visual layouts, CTAs, promo codes, and interactive widgets — plus a library of ready-made templates — to build tailored messages with images and dynamic links
Real-time analytics
Track impressions, clicks, and engagement via the dashboard, API, or CSV/XLS reports
HOW IT WORKS
One editor for consistent
in-app communication experience
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Launch onboarding flows, in-app guidance, and feature education from one place. After the initial setup, product and marketing teams can update content faster, test new onboarding ideas, and improve first-session performance without waiting for a new app release every time.
Loved by customers like you
5.0
65 reviews
5.0
29 reviews
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New feature introduction, easy communication with the customers and a very high delivery rate against the usual push notifications. Plus, these are interactive, so it helps us increase engagement with the customer.
Nupur R., Senior Product Manager
Stories have enriched our app and made it more lively and closer to customers. It's a very important and powerful communication channel with a great future ahead.
Ramina N., Head of marketing
We really like the intuitive interface of inAppStory. The wide variety of widgets is very pleasing - it allows us to not repeat formats from month to month and constantly create new content.
Ramina Z., Product manager
Together with InAppStory, we managed to create a wonderful, engaging, and memorable game that fitted perfectly into new positioning and was also executed quite well in terms of both product quality and performance.
Mariam G., Head of Content
The assortment of customizable widgets and design choices simplifies the creation of compelling and dynamic content that we can immediately test their knowledge in an interactive format.
Vasily K., Product manager
We are seeing an increase in the session time and sales via stories. Now InAppStory tool are showing stable growth.
Kate D., Head of CRM
We wanted instruments that could increase the activity of our clients and make them open our app and interact with it more often. InAppStory has proven to be a fantastic solution to these challenges.
Anastasia B., Marketing Manager
InAppStory supercharges the tool with our requirements to bring promo codes or discounts that are relevant for different types of app users.
Andrew A., Head of E‑Merchandising
InAppStory became a great tool to simulate users to make purchases right in our app. With different features we can create a variety of stories that engage our clients.
Rita D, Head of CRM
How teams succeed
with InAppStory
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Boost in-app engagement! 🚀
Create interactive in-app experiences that help users explore features, understand value, and take action. Build in-app messages, stories and games without code to influence key product and revenue metrics.
FAQ
Standard banners usually rely on static creative and limited rules. Smart Banners add video, promo codes, scratch cards, personalization, targeting, frequency limits, and analytics. They can be updated from the InAppStory console after SDK setup.
Stories are usually better for richer, swipe-based narratives. In-app messages are stronger for interruptive or event-triggered prompts. Banners work best when the goal is to keep something visible in the flow, support the next step, or reinforce an action without fully interrupting the journey.
Push notifications try to bring users back into the app. Smart Banners work inside the app, when the user is already active and closer to the next action.
InAppStory banners can include text, images, videos, links, and buttons. This gives teams enough flexibility to create anything from simple reminders to richer campaign banners with stronger visual focus and a clear next step.
Yes. InAppStory uses layers, which makes it possible to create more dynamic banner designs, including animated layouts and banners with transparent backgrounds that sit naturally on top of the app interface. This helps banners feel more integrated into the product instead of looking like static inserts.
InAppStory banners support three built-in widgets: promo codes, barcodes, and countdowns. These are especially useful when banners need to do more than just inform. They can help support promotional campaigns, time-sensitive offers, and in-app activation moments more directly.
Yes. A single banner campaign can include multiple slides, and users can swipe through them inside the same placement. This is useful when one message is not enough and teams want to explain an offer, show several products, or guide users through a short sequence without leaving the screen.
The best banner placements are screens where users are already making decisions. That can include onboarding steps, feature entry points, account views, campaign screens, or high-traffic pages where a reminder, instruction, or offer can influence the next action.
Banner campaigns can be configured with dates, targeting rules, placements, and priority. Teams can also control how often a banner is shown, for example once a day, and set limits for total, daily, or hourly openings. Analytics are available after launch in the statistics section and in the general Stats tab, so teams can track performance and understand how banners influence user behavior.