Blog
Holiday Marketing Campaigns for Apps: Ideas, Examples and Timeline
Holiday marketing ideas for mobile apps: advent calendars, Wrapped-style recaps, games and UGC, with real in-app examples and a launch timeline.
How to Add a Spotify Wrapped-Style Year in Review to Your App
How to add a Spotify Wrapped-style year in review to your app: examples, what data to use, 3 ways to build it and a December launch plan.
How to Add Stories to Mobile Apps
How to add stories to a mobile app: build vs. SDK, step-by-step setup for iOS, Android, Flutter and React Native, plus use cases and a buyer's checklist.
How to Build a Geofencing Funnel in Retail
Build a retail geofencing campaign that continues after the push with store-specific offers, in-app stories, product widgets, and loyalty actions.
Digest — August 2026
The last month of summer has flown by. Here is what the INAPPSTORY team updated in August.
How to Improve Customer Engagement in Retail Apps
Improve retail app engagement with practical tactics backed by research and InAppStory cases, from product discovery and loyalty to gamification and retail media.
How to Announce and Drive Adoption of New Features in Mobile Apps
Learn how to announce new features in-app, choose the right announcement UI, improve feature discovery, and measure adoption after launch.
Gamification Apps for Business
See how businesses use gamification apps to onboard users, train staff, build loyalty, and boost sales — with 4 clear use cases and tactics.
How to Build a Reward System in Mobile Apps
Learn how reward systems work inside mobile apps. Understand key mechanics, why they impact behavior, and how leading apps apply them.
Push Notification Alternative
Push notifications no longer guarantee attention. See which push notification alternatives work for urgent, contextual, persistent, and detailed messages.
New
InAppStory 2.0: The Engagagement Platform That Grew Beyond In-App Stories
Explore InAppStory 2.0 — one platform for storytelling, gamification, and data-driven engagement inside mobile apps.
Holiday Marketing Campaigns for Apps: Ideas, Examples and Timeline
Holiday marketing ideas for mobile apps: advent calendars, Wrapped-style recaps, games and UGC, with real in-app examples and a launch timeline.
How to Implement In-App Messaging
Discover formats, rules, and best practices for in-app messaging. See how to use pop-ups, bottom sheets, and fullscreens to boost engagement.
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Top articles
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Trends & Insights
Mobile App Engagement in 2026
Visual, fast, and personal. That’s the new mobile app engagement standard. Discover how leading teams rethink in-app communication for results.
Shoppertainment: Blending Commerce with Entertainment
Learn how shoppertainment merges e-commerce & entertainment to create immersive shopping experiences that drive loyalty.
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Gamification Statistics and Trends That Matter in 2026
Review the top gamification statistics and trends for 2026, with expert analysis on retail, workplace engagement, loyalty, and adaptive design.
