Blog
About InAppStory
What is InAppStory? Discover who we are, what we do, and our company culture.
What to Do When Your Roadmap Is Full but Users Still Don’t Understand
Many mature products face the same issue: features ship, but users don’t use them. Learn why roadmaps can’t solve understanding, and what layer is missing.
Mobile App Localization and In-App Experience
Research-backed insights on mobile app localization, cultural context, and user behavior across discovery and onboarding.
Expert Voices: Kamran Ullah on Building Instant, Inclusive Fintech Experiences in Qatar
A Q&A with Kamran Ullah, Chief Revenue Officer at Ooredoo Fintech, on building instant mobile fintech experiences in Qatar.
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International Mobile Marketing Awards for Mobile-First Platforms 2026
Verified mobile marketing awards for 2026. Learn which programs are active and how mobile-first platforms can use awards for PR and sales credibility.
How to Launch New Features Without Touching the Main Screen
Launching a new feature doesn’t have to mean redesigning your app. Learn how in-app communication layers help teams explain and scale new functionality.
When Push Notifications Stop Working in Banking
As banking communication becomes more complex, push notifications reach their limits. Explore how in-app communication helps explain, guide, and reduce risk.
InAppStory’s 2025: What We Built, What Changed, What’s Next
Our 2025 in numbers and launches: 45B story views, 600 studio stories, 23 games including custom, plus InAppStory 2.0 with in-app banners and messaging.
Top 5 Interactive Content Platforms in 2026
A fresh look at the top interactive content platforms in 2026. Instead of repeating the same popular names, this review highlights five practical, high-value tools with real use cases across industries.
AI Personalization Makes Online Mobile Campaigns Feel Human Again
How AI makes mobile campaigns feel personal by reading context, timing messages well so brands connect without overwhelming users
New
InAppStory 2.0: The Engagagement Platform That Grew Beyond In-App Stories
Explore InAppStory 2.0 — one platform for storytelling, gamification, and data-driven engagement inside mobile apps.
Holiday Marketing Campaigns
Your competitors won’t talk about these holiday marketing campaign tips, but they’re using them. Now you can, too.
How to Implement In-App Messaging
Discover formats, rules, and best practices for in-app messaging. See how to use pop-ups, bottom sheets, and fullscreens to boost engagement.
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Top articles
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Trends & Insights
Mobile App Engagement in 2025
Visual, fast, and personal. That’s the new mobile app engagement standard. Discover how leading teams rethink in-app communication for results.
Shoppertainment: Blending Commerce with Entertainment
Learn how shoppertainment merges e-commerce & entertainment to create immersive shopping experiences that drive loyalty.
Gamification Statistics and Trends That Matter in 2025
Thinking about gamifying your product? Discover the real-world benefits backed by data. Explore 2025 gamification statistics to guide your strategy.
