BUILD FEATURE ADOPTION
CAMPAIGNS INSIDE THE APP
Treat feature adoption as a campaign, with a target segment, trigger, format, CTA, and success metric. InAppStory lets teams use stories, smart banners, in-app messages, widgets, mini-games, and in-app landings to move users from discovery to first use. The same workflow supports onboarding, product education, paid upgrades, loyalty mechanics, and revenue-driving product areas without waiting for another app update.
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Feature Adoption x Marketing Impact
faster adoption of new features when introduced contextually in-app
32%
more users reach monetized features when in-app messages highlight upgrades
24%
reduction in drop-offs during first-time feature use
21%
1/
Place feature education at the decision point
Feature education works best when it follows a real user signal. Show a new feature when the user opens a related section, repeats the same action, reaches a limit, views an upgrade area, abandons a flow, or returns to a task where the feature can help. The message appears when the feature has a clear reason to exist in the user journey, and the CTA can send the user straight to the relevant screen.
2/
Reduce friction during first use
Some features create pressure because users do not understand what changed, where to click, or what happens after the action. Use pop ups, bottom sheets, full-screen messages, toasts, widgets, and short guided stories to answer these questions before the user leaves the flow. This is especially useful for telecom service guidance, fintech product education, subscription changes, loyalty mechanics, and account-related features.
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3/
Personalize adoption campaigns by industry signals
Use the signals your app already has. Fintech apps can segment by transaction behavior, risk profile, or lifecycle stage. Telecom apps can segment by plan type, add-on usage, roaming status, or support behavior. E-commerce and food apps can segment by purchase frequency, basket behavior, loyalty tier, or promo sensitivity. Show feature education where it has a stronger chance to change behavior.
4/
Test the adoption hypothesis before UI work
Low feature usage can come from three different issues: users do not see the feature, do not understand the value, or do not want the action enough. Use in-app campaigns to test these hypotheses before planning interface changes. Validate adoption signals first and invest in development later.
Key benefits of integrating in-app communication
Instant publishing
Control message timing with event triggers, scheduling, and frequency limits. Use single-slide or multi-slide formats to match your message.
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Advanced targeting
Deliver messages based on user segments, behavior, and CDP data
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Interactive & personalized content
Use visual layouts, CTAs, promo codes, and interactive widgets — plus a library of ready-made templates — to build tailored messages with images and dynamic links
Real-time analytics
Track impressions, clicks, and engagement via the dashboard, API, or CSV/XLS reports
How it works
One editor
for consistent in-app communication experience
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Loved by customers like you
5.0
60 reviews
5.0
28 reviews
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New feature introduction, easy communication with the customers and a very high delivery rate against the usual push notifications. Plus, these are interactive, so it helps us increase engagement with the customer.
Nupur R., Senior Product Manager
Stories have enriched our app and made it more lively and closer to customers. It's a very important and powerful communication channel with a great future ahead.
Ramina N., Head of marketing
We really like the intuitive interface of inAppStory. The wide variety of widgets is very pleasing - it allows us to not repeat formats from month to month and constantly create new content.
Ramina Z., Product manager
Together with InAppStory, we managed to create a wonderful, engaging, and memorable game that fitted perfectly into new positioning and was also executed quite well in terms of both product quality and performance.
Mariam G., Head of Content
The assortment of customizable widgets and design choices simplifies the creation of compelling and dynamic content that we can immediately test their knowledge in an interactive format.
Vasily K., Product manager
We are seeing an increase in the session time and sales via stories. Now InAppStory tool are showing stable growth.
Kate D., Head of CRM
We wanted instruments that could increase the activity of our clients and make them open our app and interact with it more often. InAppStory has proven to be a fantastic solution to these challenges.
Anastasia B., Marketing Manager
InAppStory supercharges the tool with our requirements to bring promo codes or discounts that are relevant for different types of app users.
Andrew A., Head of E‑Merchandising
InAppStory became a great tool to simulate users to make purchases right in our app. With different features we can create a variety of stories that engage our clients.
Rita D, Head of CRM
How teams succeed
with InAppStory
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Boost in-app engagement! 🚀
Create interactive in-app experiences that help users explore features, understand value, and take action. Build in-app messages, stories and games without code to influence key product and revenue metrics.
FAQ
Low adoption usually comes from one of five issues: users do not see the feature, do not understand why it is useful, see it at the wrong moment, meet friction during first use, or belong to a segment where the feature has weak relevance.
That is why feature adoption campaigns should test more than the message. Teams need to check the segment, trigger, placement, CTA, and first-use flow before assuming the feature itself has failed.
A feature announcement tells users that something is new. A feature adoption campaign is built around the next product action.
A stronger adoption campaign defines who should see the feature, when they should see it, what value frame they need, which format should explain it, and which action proves progress. For example, opening the feature screen, completing setup, using the feature twice, or reaching a monetized area.
The best moment is usually a high-intent moment. This can happen when a user opens a related section, repeats the same behavior, reaches a limit, abandons a flow, views an upgrade area, returns to a task, or shows interest in a connected product category. At this point, the feature has context. The message does not interrupt a random session. It explains a better next step while the user is already close to the relevant action.
The format should match the complexity of the feature and the type of action you want to drive. Smart banners work well for short prompts and entry points. Stories fit product education and value explanation. Bottom sheets help at moments of hesitation inside a flow. In-app messages can guide users to a specific action. Widgets can collect intent, feedback, or preferences. In-app landings give more space for complex features.
The right metric depends on the feature’s role. For onboarding features, track first-use completion and activation. For monetized features, track visits to paid areas, upgrade clicks, checkout starts, and conversion. For loyalty features, track enrollment, reward views, point usage, and repeat visits. For support-related features, track self-service usage and changes in support requests. For engagement features, track repeat use, session depth, and return rate.
InAppStory helps teams build feature adoption campaigns inside the app using stories, smart banners, pop ups, bottom sheets, full-screen messages, widgets, mini-games, and in-app landings. Teams can target campaigns by behavior, lifecycle stage, status, product interest, and previous actions. They can test different value frames, guide users to the right screen, collect feedback, and measure whether users move from awareness to the intended product action.