NEW 2025 Holiday Gamification Report

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ENGAGE FOOD LOVERS

WITH INTERACTIVE IN-APP EXPERIENCES

Achieve higher revenues, better retention, and more satisfied customers in your mobile app

ENGAGE FOOD LOVERS WITH INTERACTIVE IN-APP EXPERIENCES

In‑App Campaigns x Food Retail

of food customers interact with in-app content every month

48%

average CTR from in-app communications to product cards

23%

of promo codes delivered from in-app campaigns were successfully activated

74%

Boost digital ordering

Immersive in-app campaigns are perfect to highlight products and welcome offers like free delivery
and promo codes in the mobile app

Boost digital ordering


Promote retention and loyalty

Convert more loyal customers by talking about the benefits and perks of your loyalty program through interactive content.

Promote retention and loyalty


Become an expert in the food area

Share recipes and food life hacks, or demonstrate your brand's commitment
to selecting quality suppliers, through in-app experiences

Become an expert in the food area


Gamify user experience

Enhance your mobile app experience with interactive elements like
in-app tests, quizzes, quests, and mini-games

Gamify user experience


Who should use in-app campaigns?


Product owners

Efficiently communicate about product updates and onboard users to multiple mobile app features

Product owners

Marketers

Address monetization and retention KPIs while delivering timely marketing communication in mobile apps

Marketers


Key benefits of integrating visual communication

No-code solution

No need to involve developers to deliver full screen content in mobile apps after initial integration

No-code solution

Multiple use cases

Communication with no limits: informational, short form videos, interactivity, UGC and gamification 

Multiple
use cases

True flexibility

Adjust, edit
and customize content in app Stories when you need it in real time

True
flexibility

Insights 
& analytics

Collect behavioral insights about users preferences with advanced analytics 

Insights 
& analytics

Under the hood:

Seamless UX for creating
and managing interactive content

Exceptional app experience, cohesive communication, and enhanced trust-building with your audience.
Just integrate our solutions

Loved by

customers like you

5.0

60 reviews

5.0

28 reviews

We wanted instruments that could increase the activity of our clients and make them open our app and interact with it more often. InAppStory has proven to be a fantastic solution to these challenges.

Anastasia B., Marketing Manager

InAppStory supercharges the tool with our requirements to bring promo codes or discounts that are relevant for different types of app users.

Andrew A., Head of E‑Merchandising

The innovative use of stories to promote and explain the benefits of our  loyalty program resulted in a dramatic 40% increase in program sign-ups.

John B., Project manager

InAppStory became a great tool to simulate users to make purchases right in our app. With different features we can create a variety of stories that engage our clients.

Rita D, Head of CRM

We use Stories as a powerful tool for onboarding new users, sharing updates about promotions and menu additions, and keeping our customers engaged. The ability to personalize content through Story targeting helps us reach the right audience with relevant messages. 

John B., Project manager

Stories have enriched our app and made it more lively and closer to customers. It's a very important and powerful communication channel with a great future ahead. 

Ramina N., Head of marketing

New feature introduction, easy communication with the customers and a very high delivery rate against the usual push notifications. Plus, these are interactive, so it helps us increase engagement with the customer.

Nupur R., Senior Product Manager

The assortment of customizable widgets and design choices simplifies the creation of compelling and dynamic content that we can immediately test their knowledge in an interactive format.

Vasily K., Product manager


Success stories



2025 FOOD TECH & RETAIL APP EXPERIENCE REPORT

We’ve analyzed 5000 in-app stories from big names like Uber Eats to bring you the actionable strategies that will help you refine your food tech & retail apps' user experience.

2025 FOOD TECH & RETAIL APP EXPERIENCE REPORT

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Engage your users like never before. Boost your mobile metrics.
Ensure a seamless brand experience.