EXPLORE STRATEGIES AND INSPIRATION
FROM REAL BRANDS THAT TRANSFORMED
USER ENGAGEMENT
Learn from detailed insights, hands-on tactics, and proven outcomes that reveal exactly what it takes
to succeed with InAppStory
CASE STUDIES




Qatar Insurance uses stories, gamification, and in-app messages to introduce users to the full range of products across its ecosystem.. See how localized content, an in-app game, and loyalty offers drove repeat play, CTA clicks, and continued content discovery.
CTA across 20K+ bottom sheet opens
29%of story opens converted into CTA clicks
38.3%loyalty redemption rate with post-purchase gamification
+16%
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From discount choices to service rules, Citydrive turns stories into lightweight campaign mechanics. The case breaks down four practical use cases for carsharing apps: segmentation, gamification, promo activation, and guidance.
click rate active users vs new and re-engagement users
30.6% vs 19.1%open rate across weekly segmented offers
96–100%click rate in the strongest gamified promo launch
45.9%
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InAppStory Creative Studio helped Leroy Merlin Portugal scale in-app stories during a peak season, reaching over 420k impressions and maintaining strong engagement with limited internal resources.
ready-to-use story templates
15story campaigns launched before the Christmas peak
12impressions generated by stories during the campaign period
420k+
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A multi-market analysis of story performance in a retail app. Service clarity in France, high CTR on promotions in Poland, and strong seasonal engagement in Italy.
click conversion can reach in the right segments
30%reading conversion
46–58%CTR up to
5%
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Telecom case shows where each format wins. Strong story completion on onboarding and higher CTR for in-app delivery on the same offer.
higher CTR with in-app messages vs stories
5.6xCTR on partner subscription bottom sheet
6.47%average reading rate on onboarding
32.95%
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See how HomeExchange used Spotify-style recaps to turn travel data into shareable stories. Personalized stats, local languages, and emotional design boosted engagement to record highs.
users
26,000+open rate
66.9%story completion
100%
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White Papers & Research
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