NEW 2025 Holiday Gamification Report

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EXPLORE STRATEGIES AND INSPIRATION

FROM REAL BRANDS THAT TRANSFORMED

USER ENGAGEMENT

Learn from detailed insights, hands-on tactics, and proven outcomes that reveal exactly what it takes

to succeed with InAppStory

CASE STUDIES

See how BSPB used interactive stories to make banking content easier to understand. From deposits to updates, stories helped customers connect with products in a natural way.

  • Read-through rate

    72%
  • Onboarding opens

    1.2M
  • Quiz views

    188,000

Learn full story

See how HomeExchange used Spotify-style recaps to turn travel data into shareable stories. Personalized stats, local languages, and emotional design boosted engagement to record highs.

  • users

    26,000+
  • open rate

    66.9%
  • story completion

    100%

Learn full story

Learn how InAppStory onboarding service set Hamkorbank up for success. We delivered strategy, templates, a full UI kit, and team training — everything they needed to launch stories fast and keep publishing on their own.

  • months from 0 to launch

    2
  • topics in content plan

    25
  • platform usage

    100%

Learn full story

See how Hamkorbank turned stories into a real engagement channel inside their banking app. Product tips and local content sparked 250K+ clicks, proving stories can drive both action and loyalty.

  • click-after-open rate

    80%
  • unique clicks

    >250k+
  • read-through rate

    72%

Learn full story

Explore Papa Johns gamified campaign. Free pizzas drove app engagement and store visits, showing how gamification transforms product launches and builds loyalty.

  • Unique users actively played the game

    12 951
  • Total game sessions were logged

    35 614
  • Total pizza-inspired playtime exceeded

    420H

Learn full story

Discover how Dodo Brands leveraged a creative, interactive Advent Calendar game to engage users during the summer season. The campaign boosted app engagement, encouraged social sharing, and fostered brand loyalty.

  • Engaged users participated in the campaign

    >880K
  • Total postcards shared by users

    >1 MLN
  • Countries of the game's presence

    3

Learn full story

White Papers & Research

E-commerce report

2024 MOBILE ENGAGEMENT TOOLKIT FOR E-COMMERCE: FROM SCROLL TO SALE

We’ve uncovered the real strategies used by e-commerce leaders to build lasting engagement in their mobile apps. From shoppable videos to gamified experiences, personalization powered by zero-party data, and social commerce driven by UGC, you’ll discover the tools that are making a real impact in 2024. These strategies are driving measurable improvements in customer retention, conversion rates, and in-app engagement.

August 04, 2025

0

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Foodtech report

2025 FOOD TECH & RETAIL ENGAGEMENT REPORT

Get an inside look at the key engagement strategies driving success in food tech apps this year. We've analyzed 5,000+ in-app stories from industry leaders like Uber Eats, Carrefour, Metro C&C, and X5 to uncover what truly works. From AI-driven personalization to gamification and in-product messaging, discover how top brands are boosting retention, enhancing user experience, and standing out in a highly competitive market.

August 04, 2025

0

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Onboarding report

Practical Guide to Mobile Application Onboarding

Discover the strategies for successful user onboarding and retention. From crafting engaging content to understanding diverse onboarding types, the whitepaper covers essential aspects to increase user retention and acquisition. It's an invaluable tool for mobile tech companies and startups looking to secure a competitive edge.

August 04, 2025

0

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Gamification report

GAMIFICATION REPORT 2024

It’s the holiday showdown! Everyone’s competing, customers bounce fast, and it’s hard to stand out. Big players like Papa John’s, Kaufland, and MediaMarkt know how it’s done. Discover the gamified, personalized tactics they use to capture mobile-first users’ hearts and keep them hooked long after the season ends. The report covers 10 use cases to boost engagement, retention, and holiday joy!

August 04, 2025

0

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