InAppStory 2.0: The Engagagement Platform That Grew Beyond In-App Stories

Every platform evolves. Some change quietly, in code and updates, others grow into something entirely new. For us, InAppStory 2.0 marks that moment.

TL;DR

InAppStory 2.0 is live. For years, InAppStory helped brands engage users through in-app stories. Now, we’re unveiling the next chapter — a full-scale engagement platform where every in-app interaction comes together in one space. InAppStory 2.0 connects stories, games, in-app messages, and banners into a single, data-driven experience. Explore the new site, see what changed, and try the updated experience.

From Stories to a Complete Engagement Ecosystem

When InAppStory first launched, it focused on one format: stories. Over time, our clients started to use it for everything: onboarding, promos, product launches, and education. That insight shaped what came next.

InAppStory 2.0 expands far beyond visual storytelling. It brings together:

• In-app stories for immersive brand communication,
  
  
• Mini-games to strengthen retention and loyalty,
  
  
• In-app messages to guide and convert,
  
  
• Banners for seamless promotions and partner placements.
  

All managed from one console. All connected by data.

A Platform That Reflects Modern Engagement

Engagement today is about connection. InAppStory 2.0 enables brands to respond to users in real time, personalize journeys through zero-party data, and measure the impact of every touchpoint.

The new experience makes it easier for teams to plan, create, and test campaigns without code. And with a faster, more intuitive interface, marketers and product teams can focus on what matters most — ideas and results.

Explore the new site, book a short demo, and see how InAppStory 2.0 fits your app.