InAppStory’s 2025: What We Built, What Changed, What’s Next

Another year of building for real use. Here is what changed in the product and how it helps app teams work faster and communicate inside the app with fewer blockers.

InAppStory 2.0 is Live

When InAppStory first launched, it focused on one format: stories. Over time, our clients started to use it for everything: onboarding, promos, product launches, and education. That insight shaped what came next.

InAppStory 2.0 expands far beyond visual storytelling. It brings together:

• In-app stories for immersive brand communication,
  
• Mini-games to strengthen retention and loyalty,
  
• In-app messages to guide and convert,
  
• Banners for seamless promotions and partner placements.

All managed from one console. All connected by data.

New Products Inside the Platform

Two products were added this year and ship on the same foundation.

Banners. Quick announcements that need reach and clarity. Use them for short, visible updates, time-bound offers, and notices that do not require a long narrative.

In-app messaging. Targeted prompts that appear at the right moment in a user flow. Use them to confirm an action, nudge a next step, or invite users to try a new feature. Messages support copy, barcode, and date countdown widgets and follow the same targeting and frequency rules as other formats.

Games: New Mechanics and Broader Use

We launched 23 games in 2025. This total includes both ready-made games from our library and custom developments delivered for specific campaigns. Three new ready-made mechanics are now available in our Game Center: Slicer, Shaker, and Words. They run without additional coding and fit short sessions.

• Slicer. Fast action that fits short sessions and product discovery.
• Shaker. Motion-based play that invites quick repeat attempts.
• Words. A compact five-letter puzzle that works well for daily challenges.

Where they work best. Onboarding weeks, seasonal events, and loyalty programs. Games increase interaction when the reward is clear and the exit back to the app is immediate.

Creative Studio Results

Our Creative Studio produced 600 stories for clients. The value is speed and pattern reuse. Templates shorten production, experiments feed back into best practices, and launch timelines stop depending on developer queues.

Year in Numbers

In 2025, in-app content became routine for many users. Story views reached 45 billion across client apps. We saw stable demand for product updates and seasonal campaigns, steady reading on simple storylines, and higher tap rates when the destination page mirrored the promise made in the story.

What It Means for 2026

Our focus areas are set. Smarter onboarding flows that guide the first week. Micro-personalization driven by recent actions rather than broad labels. In-app experiences that feel useful and easy to exit after each action. The platform foundation is ready, the products are in one place, and the workflow is consistent. Now we will keep improving the parts that move the numbers.