TURN IN-APP CONTENT
INTO USER ACTION
Add polls, quizzes, questions, feedback, promo codes, barcodes, countdowns, product cards, scratch cards, and other interactive widgets to your in-app campaigns. Let users choose, answer, claim, rate, shop, share, or continue inside their mobile experience. Use every interaction to improve targeting, personalize the next message, and guide users toward the next product action.
Widgets x Product Impact
engagement rate in fintech stories using polls, quizzes, and feedback mechanics
<70%
click rate from a quiz-based promo flow with a visible reward
<45.9%
conversion lift after stories with quizzes, polls, and product-led content introduced in a retail app
<37%
Close the gap between interest and action
at any touchpoint
1. Ask and learn
Ask Question, Poll, Poll with Layers, Vote, Feedback, Reactions, Rate Us
✅ Collect preferences, identify friction, evaluate an experience, and capture direct user input.
2. Explain and check
Quiz, ABC Quiz, Test, Tooltip, Quest, Layer
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✅ Teach product logic, check understanding, guide setup,
and reveal the next step.
3. Activate an offer
Copy, Barcode, Scratch Card, Timer, Countdown
✅ Distribute promo codes, reveal rewards, connect online campaigns with in-store redemption, and support time-sensitive offers.
4. Sell and continue
Goods, Story Repeat, Share
✅ Show products, continue a campaign over several sessions, and let users share results or branded content.
1/
Collect zero-party data at the decision point
Use Poll, Poll with Layers, Ask Question, Vote, Feedback, Reactions, and Rate Us to collect direct user signals inside the journey where the decision is being made. Let telecom customers choose an add-on, plan benefit, or roaming option. Collect product, delivery, and reward preferences in retail and food apps. Ask health and wellness users about their goals, routines, and reasons for skipping an action. Use the answers to create segments, adapt follow-up communication, and show a more relevant offer or product path.
2/
Connect product discovery to cart
Use the Goods widget, polls, quizzes, layers, promo codes, and countdowns to move users from product interest toward purchase. Recommend products based on a short preference quiz. Add product cards to stories and campaign flows. Show relevant price, availability, and product information from your feed. Let users open the product, add it to cart, or continue to checkout from the same in-app experience.
3/
Find out why users stop before rebuilding the flow
Use Ask Question, Poll, Feedback, Reactions, and Rate Us when analytics show where users leave but do not explain the reason. Ask what blocked account setup, purchase, plan change, subscription activation, feature use, or reward redemption. Check whether the user understood the product, trusted the conditions, found the offer relevant, or met friction on the next screen.
4/
Turn promotions into claimable in-app actions
Use Copy, Barcode, Scratch Card, Timer, and Countdown to move users from seeing an offer to using it. Let users copy a personal promo code, reveal a reward, scan a barcode in a physical store, or act before a real campaign deadline. Use these mechanics for loyalty rewards, partner offers, flash sales, referral bonuses, birthday benefits, free delivery, and seasonal promotions.
Key benefits of integrating in-app communication
Instant publishing
Control message timing with event triggers, scheduling, and frequency limits. Use single-slide or multi-slide formats to match your message.
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Advanced targeting
Deliver messages based on user segments, behavior, and CDP data
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Interactive & personalized content
Use visual layouts, CTAs, promo codes, and interactive widgets — plus a library of ready-made templates — to build tailored messages with images and dynamic links
Real-time analytics
Track impressions, clicks, and engagement via the dashboard, API, or CSV/XLS reports
How it works
One editor
for consistent in-app communication experience
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Loved by customers like you
5.0
65 reviews
5.0
29 reviews
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New feature introduction, easy communication with the customers and a very high delivery rate against the usual push notifications. Plus, these are interactive, so it helps us increase engagement with the customer.
Nupur R., Senior Product Manager
Stories have enriched our app and made it more lively and closer to customers. It's a very important and powerful communication channel with a great future ahead.
Ramina N., Head of marketing
We really like the intuitive interface of inAppStory. The wide variety of widgets is very pleasing - it allows us to not repeat formats from month to month and constantly create new content.
Ramina Z., Product manager
Together with InAppStory, we managed to create a wonderful, engaging, and memorable game that fitted perfectly into new positioning and was also executed quite well in terms of both product quality and performance.
Mariam G., Head of Content
The assortment of customizable widgets and design choices simplifies the creation of compelling and dynamic content that we can immediately test their knowledge in an interactive format.
Vasily K., Product manager
We are seeing an increase in the session time and sales via stories. Now InAppStory tool are showing stable growth.
Kate D., Head of CRM
We wanted instruments that could increase the activity of our clients and make them open our app and interact with it more often. InAppStory has proven to be a fantastic solution to these challenges.
Anastasia B., Marketing Manager
InAppStory supercharges the tool with our requirements to bring promo codes or discounts that are relevant for different types of app users.
Andrew A., Head of E‑Merchandising
InAppStory became a great tool to simulate users to make purchases right in our app. With different features we can create a variety of stories that engage our clients.
Rita D, Head of CRM
How teams succeed
with InAppStory
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Get a custom quote
for your project!
Fill out the form and we’ll get back to you with pricing based
on your MAU and the formats you need.
FAQ
The available widget set depends on the format and campaign setup. Stories support the broadest range of interactive widgets. Selected widgets can also be used with other InAppStory formats, including smart banners, in-app messages, and ScrollView landing pages.
Yes, when they support the same user journey. For example, a campaign can collect a preference, show a relevant product, and provide a promo code. The sequence should remain short and lead to one clear target action.
Yes. Responses and interactions can be collected as user signals and used in segmentation and follow-up communication. The exact setup depends on your targeting rules, analytics architecture, and connected customer data.
Widgets add lightweight actions to in-app content: a question, vote, product card, reward reveal, rating, or promo-code action. Game Center supports fuller game mechanics with configurable rules, attempts, rewards, competition, and repeat participation.
Developers are involved in the initial platform integration and any required product or data connections. After that, product and marketing teams can create and update all widget-based campaigns from the InAppStory dashboard.
InAppStory allows teams to create in-app stories in any language. Built-in game UI text is available in 12 languages: English, Russian, Arabic, French, Portuguese, Hungarian, Kazakh, Azerbaijani, Uzbek, Spanish, Georgian, and Armenian.
Yes. There's an unlimited integration period and a free pilot launch — up to a month — so the decision to move forward can be based on real results, not a sales pitch.