Top 10 Travel Marketing Campaigns & Innovations
See what sets top travel campaigns apart. From real travel marketing examples to innovative travel campaign ideas, learn how to create ads that travelers remember.
April 21, 2025•0•15min
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The Simple Math Behind Advergaming Wins
Karina
August 04, 2025•0•10 min
Advergaming refers to the practice of using video games as a form of advertising. In short, it means creating or integrating games specifically designed to promote a brand, product, or message. This strategy — also known as an advergame — is becoming more common as brands look for new ways to connect with digital audiences.
Unlike traditional ads that interrupt content, advergames embed the brand inside the experience itself. Players interact with the product in a more natural way — often without realizing they are being advertised to. This is one reason why advergaming is gaining traction in both mobile and web-based environments.
To run such a campaign, businesses can use a wheel of fortune game generator, which is a software tool (usually no-code or low-code) that allows for quick creation and deployment. These generators provide customizable segments, visual branding options, and backend integrations for analytics and email capture.
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- there /here a campaign, businesses can use a wheel of allows for quick creation
- first 100 000 free‑burrito codes in thirty minutes.
Users interact with the wheel by clicking or tapping to spin. Each segment corresponds to a reward or outcome. Businesses may define the odds of each outcome based on their promotional strategy.
And the results speak for themselves.
You pour budget into ads that people scroll past in three seconds. Brands that pivot to advergaming get a different reaction. Players stay, well, to play.
- Chipotle’s Burrito Builder on Roblox handed out the first 100 000 free‑burrito codes in thirty minutes.
- The platform itself now welcomes about 77 million daily visitors who already feel like gaming.
- A JBL music quest on Roblox clocks six‑minute average sessions, way above the two‑second Facebook skim.
Longer focus means deeper brand recall.
“Maybe it’s great, maybe it’s bad—but what have we done?”
Sam Altman
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- OpenAI’s long-term goal has always been Artificial General Intelligence (AGI).
What is Advergaming?
An advergame is a video game made chiefly to promote a product, service, or cause. The play itself carries the message.
Where It Started And How It Grew
1996. General Mills slips a non‑violent shooter called Chex Quest into 5.7 million cereal boxes. The giveaway bumps sales and wins an Effie award.
Early 2000s. Flash microsites let snack brands ship quick arcade titles.
2024. More than 500 branded games live on Roblox, up from 150 two years before.
Three formats of advergaming you will meet most often:
Why Now? Market Forces Behind the Advergaming Boom
Audiences spend more time in game worlds than in news feeds
Attention has migrated. If your media mix is still built around passive display or thirty‑second pre‑rolls, you are talking to a shrinking audience.
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Women of Influence, Inc. Arabia’s annual celebration of women in the MENA business landscape, takes pride of place in the publication’s August 2025 issue.
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