The Ultimate In-App Communication Guide

Apps depend on users reaching value quickly, finding useful features, and having a clear reason to come back.

However, new users abandon the app before activation, complex products remain difficult to understand, and valuable features stay invisible. Some users get stuck at high-friction steps, use only a narrow part of the app, or leave without forming a habit.

In-app communication helps close these gaps directly inside the product. It can explain unfamiliar functionality, guide users through complex flows, surface relevant features or offers, and support adoption, retention, loyalty, and monetization.

We've collected and analyzed how 32 ecommerce, telecom, and banking apps use Stories, in-app messages, games, and banners across the customer journey.