Mobile Marketing Funnel Playbook

Some experts in the industry still try to apply the traditional marketing funnel you find in dusty textbooks to mobile apps.

I was in very close contact with our InAppStory marketing team and other industry experts to build this Notion playbook and help you optimize and scale your mobile marketing funnel — in discovery, acquisition, retention, and monetization.

📌 5 articles for each stage of the funnel

📌 31 tools for roadmapping, tracking and feedback

📌 16 latest industry reports and analytical papers

📌 28 closed communities and experts to follow

📌 14 free newsletters for every stage of running a product