The 2026 Fintech In-App Communication Guide

The product team can build every step of the journey carefully and still lose users across the journey.

New customers drop off before reaching value. Complex products remain misunderstood. Useful features and relevant offers go unnoticed. Users get stuck at high-friction moments, engage with only a small part of the app, or never develop a reason to return.

This is where in-app communication becomes part of the product experience. It helps educate and activate users, guide complex journeys, increase feature and product adoption, support engagement and loyalty, and create relevant opportunities for monetization.

We collected and analyzed how 25 banking, trading, and crypto apps use Stories, in-app messages, and banners across the customer journey.