We analyzed 200+ screens from the Top-15 e-commerce and retail apps to understand how leading teams design and optimize key stages of the customer journey — from onboarding and product cards to account creation and checkout.

In this research, we break down UX patterns, design decisions, marketing mechanics, common friction points, and even notable bugs, highlighting what truly drives engagement and conversions.

At InAppStory, we help apps achieve the same results. Leading brands worldwide use our in-app communication tools — Stories, games, messages, and banners — to build meaningful customer relationships, increase engagement, and drive sales.