We analyzed 300+ screens from the Top-35 apps and dissected how leading teams design and optimize the very first steps of meeting a new user. Here you’ll find notes on UX and UI patterns, marketing decisions, friction points, and even some interesting bugs.

35 apps in total:

🛒 E-commerce (IKEA, Alibaba...)

👚 Fashion (Vinted, Shein...)

🍔 FoodTech (Glovo, Too Good To Go...)

💸 Banking (Revolut, Klarna...)

📞 Telecom (Yesim, Vodafone...)

👩‍⚕ Health (Flo, amma...)

✈️ Travel (Booking, Jet2...)

Feel free to explore the case and apply these insights to improve onboarding and activation in your own apps.