Why your app needs a "Spotify Wrapped" too

In January, I asked colleagues at InAppStory to collect screenshots of the annual recaps they have on their phones — and we've found the best examples on the market.

I got interested in how these apps interpret customer data, find creative storytelling techniques, and encourage users to share the results online.

My Miro board includes 170+ screenshots with comments on:

— Spotify Wrapped

— Apple Music Replay

— LinkedIn Year in Review

— Miro Recap

— Nintendo Year in Review