Case Study: Why Spotify Wrapped Is Successful

You all saw these "listening age" screenshots in your feed over the past few weeks. And last year everyone shared their super-unique niche genre, remember?

I took screenshots of all 60 steps of Spotify Wrapped 2025, compared it to last year's campaign and explained how it masters brand loyalty and user engagement in-app and on social media.

By the way, we at InAppStory can help your app engagement as well. Check out how top brands around the world are using in-app communication — Stories, games, messages and banners — to build meaningful connections with customers and drive sales.