TOP 12 In-App Gamification Campaigns

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50 Customer Retention Strategies

People visit your website, download the app, even make the first purchase. But what's next?


That's where a lot of businesses fail — retention and engagement.


Over the last 6 months I've been collecting easy-to-apply retention strategies for your omnichannel communications — whether it's E-commerce, FinTech, or even B2B SaaS — in this table.


📌 Each line includes includes:

— Clear how-to description of the strategy

— Concrete acheivable action plan

— Expected outcome and metrics to track (LTV, ER, RPR)

— Various filters to apply (type of communication, difficulty, etc.)