What this result means

Your team treats in-app communication as a defined process. You use multiple formats. Messages are planned, segmented, and even triggered by user behavior. Announcements, onboarding flows, and promotions are not random. This puts you ahead of many teams, trust me!

However, communication still feels tactical rather than strategic. You execute well, but improvement slows down. Campaigns work, that’s very good, but gains are incremental. Launching something new takes effort, coordination, and sometimes compromise.

The main limitation at this level is friction. As a result:

• Teams may hesitate to experiment with new approaches
• Interactive formats are underused or even avoided
• Communication improves local metrics but rarely changes user behavior long-term

Worth reading

Holiday Marketing Campaigns

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What to improve next

1. Move from format execution to communication design

You already know how to use banners, full-screens, and Stories, that’s amazing! The missing piece is designing communication flows, not messages.

• Thinking in sequences, not single messages
• Connecting onboarding, feature education, and promotions into one system
• Designing communication around user goals, not internal campaigns

Stories should act as the central layer where explanation, education, and context live. Other formats support Stories, not replace them.

2. Use interactive formats to change behavior

At this level, interactivity should serve a clear purpose. Games, quizzes, and polls are most effective when you need users to understand something new, make a decision, or leave some feedback.

For example:

• A short quiz that helps users choose a feature or plan
• A game mechanic that explains how a new product works
• A poll that collects feedback immediately after feature use

3. Reduce operational bottlenecks

If communication still depends on:

• Availability of your app engineers
• Long approval cycles
• Or fixed templates

Then scale will remain limited. Teams should be able to launch and adjust communication independently and test formats without waiting for releases. The faster you can change communication, the more value you get from it!

4. Start planning communication as product infrastructure

Communication should be treated like analytics or payments. It is part of the product. This means clear ownership, shared rules and patterns, and more long-term thinking. Once communication becomes infrastructure, not a campaign tool, its impact compounds.

Summary

At this level, your challenge is not capability, but leverage. You already communicate well. The next step is to design communication systems, not messages, use interactivity to change behavior, and learn faster from what you launch.

This prepares your app for scale without increasing complexity.

Tools

2025 Gamification Report

Seasonal promotions often look the same, but interactive campaigns perform differently. The report explores 3 strategic trends shaping gamification and outlines 12 practical mechanics ready for use in holiday campaigns. 

Enhancing Customer Experience: 23 Fintech Strategies

Discover effective strategies to optimize your financial services app and boost user engagement with our comprehensive guide. Learn how to personalize recommendations, enhance onboarding, and leverage data-driven insights to meet user needs.