Top 12 In-App Gamification Campaigns for BFCM, Xmas, and Beyond in 2025
Every festive season puts pressure on brands to attract attention and hold it. Discounts and static banners reach only so far. Gamification provides another layer (interaction, challenge, and reward) that makes campaigns more relevant to users and more effective for businesses.
This approach isn’t about replacing promotions but strengthening them. A spin-the-wheel can deliver a discount in seconds, a countdown adds urgency to a sale, and a digital advent calendar brings customers back daily. These formats fit naturally into apps and create habits that last.
The report explores 3 strategic trends shaping gamification and outlines 12 practical mechanics ready for use in holiday campaigns. Each example is explained with clear benefits, showing how interactivity translates into higher engagement and stronger loyalty.
What’s Inside:
Today, gamification is not an add-on but a proven approach. It supports seasonal goals, lifts performance, and builds habits that last well beyond a single campaign.
Read the sample text that illustrates our findings in action:
“Today, more than 80% of gamified interactions occur on mobile. Formats are simpler, faster to deploy, and easier to track. The gamification mechanisms extend the lifespan of a seasonal campaign, reinforce brand interaction, and, in many cases, outperform traditional marketing assets by a wide margin.
During peak seasons like Black Friday and Christmas, the market is flooded with promotions. Gamification helps brands stand out by offering unique and memorable experiences. As compared to traditional marketing methods, gamified campaigns lead to a 47% increase in customer engagement.
Beyond engagement, gamification also plays a measurable role in promoting higher-margin products, increasing participation in loyalty programs, and improving overall ROMI.
These effects are not tied to any single design choice, they come from consistent application and iteration. In practice, gamification works best when embedded into the campaign logic, not just layered on top of it.”
Every festive season puts pressure on brands to attract attention and hold it. Discounts and static banners reach only so far. Gamification provides another layer (interaction, challenge, and reward) that makes campaigns more relevant to users and more effective for businesses.
This approach isn’t about replacing promotions but strengthening them. A spin-the-wheel can deliver a discount in seconds, a countdown adds urgency to a sale, and a digital advent calendar brings customers back daily. These formats fit naturally into apps and create habits that last.
The report explores 3 strategic trends shaping gamification and outlines 12 practical mechanics ready for use in holiday campaigns. Each example is explained with clear benefits, showing how interactivity translates into higher engagement and stronger loyalty.
What’s Inside:
- 3 strategic trends driving gamification in 2025
- 12 use cases for Black Friday, Christmas, and other seasonal campaigns
- How interactive formats extend the life of promotions
- Tips for personalization and social features
- Real campaign examples that deliver long-term value
Today, gamification is not an add-on but a proven approach. It supports seasonal goals, lifts performance, and builds habits that last well beyond a single campaign.
Read the sample text that illustrates our findings in action:
“Today, more than 80% of gamified interactions occur on mobile. Formats are simpler, faster to deploy, and easier to track. The gamification mechanisms extend the lifespan of a seasonal campaign, reinforce brand interaction, and, in many cases, outperform traditional marketing assets by a wide margin.
- 70% of Global 2000 companies will use gamification by 2025
- 30% increase in repeat visits enjoy businesses implementing gamification during peak shopping periods
- 2X time spend users on gamified platforms compared to non-gamified ones
During peak seasons like Black Friday and Christmas, the market is flooded with promotions. Gamification helps brands stand out by offering unique and memorable experiences. As compared to traditional marketing methods, gamified campaigns lead to a 47% increase in customer engagement.
Beyond engagement, gamification also plays a measurable role in promoting higher-margin products, increasing participation in loyalty programs, and improving overall ROMI.
These effects are not tied to any single design choice, they come from consistent application and iteration. In practice, gamification works best when embedded into the campaign logic, not just layered on top of it.”
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