Mobile app marketing channels for eCommerce to start with

Mobile app marketing channels for eCommerce to start with

Mobile app marketing channels for eCommerce to start with
Natalie Karakina
Chief Marketing Officer at InAppStory

Wow, you’ve made a fantastic app. What is the next step? If you can’t convince people to try your app, your business is likely to fall flat. But among different types of distribution channels, which mobile app marketing channels are the best? The app marketing strategy may vary from different industries and niches. However, the three app promotion channels below can be a universal approach for many mobile app businesses.

 

 

Market a mobile app on social media

 

market an app on social media
Social media apps to present your brand

 

In 2020, over 3.6 billion people were using at least one social media channel. This number is expected to reach 4.4 million in 2025. If you’re not using social media to connect with potential users, you’re missing the whole game. In other words, social media is one of the most effective app marketing channels right now. 

 

So how to market an app on social media? Let’s take a look at two trendy methods that many world-class brands are also using: 

 

1. Influencer marketing 

 

Each month, the search volume of “influencer marketing” grows by 5000%. This Google Trend data means the influencer marketing strategy is still a hot topic. The most challenging part is to find the right influencers. We also encourage you to measure the ROI of influencers. Tracking KPIs such as page views, impressions, likes, shares are efficient ways to check the campaign. 

 

2. Incorporate user-generated content

 

User-generated content (UGC) is images, videos, text, anything created by the customers. This kind of content brings some outstanding benefits to the brands’ content marketing campaigns. People like to see authentic, fun, relatable content. Millennials trust UGC 50% more than branded content. This makes UGC one of the best tactics to boost your social media presence at the moment. 

 

 

Spice up the content with the Stories feature

 

xBox Stories feature
Stories in the Xbox app

 

Stories are very familiar to many of us since 86.6% of Instagram’s users use Stories daily. But what are mobile app Stories, and how can the feature improve user acquisition? 

 

Mobile app Stories are Stories appearing in mobile apps to deliver content to app users. App creators can use the Stories flexibly as a way to spice up the content. Here are 2 suggestions to leverage Stories as a potential app marketing channel: 

 

1. Recreate the app onboarding process

 

Onboarding is a crucial moment that can make or break your mobile user acquisition. If you can rate your current mobile app onboarding from 1 to 10, how much would it be? Of course, the result may vary, but here is an opinion from the customer’s side. 90% of customers think that businesses should have made their app onboarding better. So, wow, there is a high chance that your onboarding needs to improve too. One of the best ways to do that is by using Stories to replace your old onboarding. Stories are fun, easy to design, and can be revisited anytime. 

 

2. Make the in-app surveys more entertaining 

 

The survey is an excellent way to get feedback and optimize for the next mobile user acquisition campaigns. However, users don’t like a long-form full of text. This is easy to understand because app users are always looking for pleasure. Why do they need to fill in your lengthy form when they can do other fun things? To increase the answer rate, you need to transform the survey into an exciting activity. With Stories widgets, you can add elements to visualize the questions. Creating appealing, beautiful, unique survey forms will increase app user experience. As a result, you'll gain more insights from customer feedback. 

 

 

Leverage App Store Optimization

 

TikTok ASO
Example of App Store Optimization for TikTok

 

 

If you have an app, maybe ASO (App Store Optimization) isn’t a strange term at all. App Store or Google Play is a vital app marketing channel when it comes to user acquisition. No matter where the visitors come from, they always end up with the marketplace before deciding whether to download your apps or not. So if you’re not putting effort into ASO, it may drive potential customers away forever. 

 

Some evergreen ASO tips for app creators: 

 

1. Write engaging app description

 

When it comes to the app description, try to focus on how the app is helping users solve a problem. Don’t focus too much on boasting the features. Even though many countries speak the same language, it is crucial to recreate the content to fit the culture. For example, an app in the UK store may need a completely different description than the US store. 

 

2. Make a stunning video

 

Videos increase time on page to 100%. That’s why making a video for your app is an excellent way to get potential users’ attention. Remember that the App Store only allows you to upload a 30-second video to promote an app. So don’t waste time talking about fluffs. Instead, focus on your app’s UI/UX designs, which match your prospects’ expectations.

 

 

The final step to increase mobile user acquisition 

 

Mobile user acquisition is a long-term game. You can’t find the perfect formula for app marketing channels overnight. Keep experimenting, and A/B testing is the best way to find success in-app marketing. 


 

 

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