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50 Customer Retention Strategies

People visit your website, download the app, even make the first purchase. But what's next?


That's where a lot of businesses fail โ€” retention and engagement.


Over the last 6 months I've been collecting easy-to-apply retention strategies for your omnichannel communications โ€” whether it's E-commerce, FinTech, or even B2B SaaS โ€” in this table.


๐Ÿ“Œ Each line includes includes:

โ€” Clear how-to description of the strategy

โ€” Concrete acheivable action plan

โ€” Expected outcome and metrics to track (LTV, ER, RPR)

โ€” Various filters to apply (type of communication, difficulty, etc.)

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