In 2025, e-commerce isn’t just about the products — it’s about the experience. As mobile apps dominate the shopping journey, marketers and product managers must focus on creating engaging, personalized in-app experiences to stay ahead.
This report is built on insights from 5,000+ examples of in-app visual communication across major global e-commerce platforms. We pulled data from public market research sources like McKinsey, Braze, OneSignal, and CleverTap, combined with exclusive in-app interaction data from our platform that works with over 100 brands across 30+ countries.
Forget the old, boring strategies. This year, it’s all about in-app engagement that grabs attention, builds trust, and turns casual browsers into loyal buyers. The report dives into the latest e-commerce analysis and shows how in-app engagement can boost customer retention and drive more conversions.
Here's a short breakdown of what it reveals:
Use these strategies, and your mobile app won’t just be another shopping tool - it will become a powerful engine for customer engagement and serious mobile e-commerce growth.
Read the sample text that illustrates our findings in action:
Retail Media Becomes the Profit Engine
Retail media is a shift in how digital advertising is delivered, measured, and experienced. In mobile commerce it shapes both revenue models and user journeys.
Any ad shown within the retailer’s app counts: it appears while users browse, search, or pay. Because the app controls first‑party data and the ad environment, it becomes easier to target users accurately and measure results.
Performance jumps when ads adopt interactive forms. Traditional banners still matter, but in‑app stories, gamification, and direct messages lift engagement and conversion.
Retail media performs well inside apps for three reasons:
Typical formats include sponsored search results, homepage banners, carousel tiles, checkout add‑ons, and brand‑funded push notifications.
Important statistics:
$169 billion global retail-media ad spend in 2025, a 15.6 % jump year over year
70–90 % profit margin typically captured by retail-media networks
17.2 % compound annual growth rate expected for retail-media spend from 2024 through 2028
This report is built on insights from 5,000+ examples of in-app visual communication across major global e-commerce platforms. We pulled data from public market research sources like McKinsey, Braze, OneSignal, and CleverTap, combined with exclusive in-app interaction data from our platform that works with over 100 brands across 30+ countries.
Forget the old, boring strategies. This year, it’s all about in-app engagement that grabs attention, builds trust, and turns casual browsers into loyal buyers. The report dives into the latest e-commerce analysis and shows how in-app engagement can boost customer retention and drive more conversions.
Here's a short breakdown of what it reveals:
- 6 Key Trends
- 16 Use Cases
- Shoppable Video Strategies
- Retail Media Opportunities
- Social Commerce & User-Generated Content (UGC)
- Cross-Channel and In-Product Communication Insights
- Gamification Tactics
- Personalization with Zero-Party Data
- Real-World Examples
Use these strategies, and your mobile app won’t just be another shopping tool - it will become a powerful engine for customer engagement and serious mobile e-commerce growth.
Read the sample text that illustrates our findings in action:
Retail Media Becomes the Profit Engine
Retail media is a shift in how digital advertising is delivered, measured, and experienced. In mobile commerce it shapes both revenue models and user journeys.
Any ad shown within the retailer’s app counts: it appears while users browse, search, or pay. Because the app controls first‑party data and the ad environment, it becomes easier to target users accurately and measure results.
Performance jumps when ads adopt interactive forms. Traditional banners still matter, but in‑app stories, gamification, and direct messages lift engagement and conversion.
Retail media performs well inside apps for three reasons:
- First‑party data allows precise targeting
- Closed‑loop measurement proves effectiveness
- Contextual relevance means the ad appears at exactly the right moment.
Typical formats include sponsored search results, homepage banners, carousel tiles, checkout add‑ons, and brand‑funded push notifications.
Important statistics:
$169 billion global retail-media ad spend in 2025, a 15.6 % jump year over year
70–90 % profit margin typically captured by retail-media networks
17.2 % compound annual growth rate expected for retail-media spend from 2024 through 2028
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