In 2024, e-commerce isn’t just about the products — it’s about the experience. As mobile apps dominate the shopping journey, marketers and product managers must focus on creating engaging, personalized in-app experiences to stay ahead.

This report is built on insights from 5,000+ examples of in-app visual communication across major global e-commerce platforms. We pulled data from public market research sources like McKinsey, Braze, OneSignal, and CleverTap, combined with exclusive in-app interaction data from our platform that works with over 100 brands across 30+ countries.

Forget the old, boring strategies. This year, it’s all about in-app engagement that grabs attention, builds trust, and turns casual browsers into loyal buyers. The report dives into the latest e-commerce analysis and shows how in-app engagement can boost customer retention and drive more conversions.
Here's a short breakdown of what it reveals:

• Key Trends
• 15 Use Cases
• Shoppable Video Strategies
• Social Commerce & User-Generated Content (UGC)
• Cross-Channel and In-Product Communication Insights
• Gamification Tactics
• Personalization with Zero-Party Data
• Real-World Examples

Use these strategies, and your mobile app won’t just be another shopping tool - it will become a powerful engine for customer engagement and serious mobile e-commerce growth.

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