ToYou is a leading Saudi super app that connects users with restaurants and merchants in more than 60 cities. With thousands of dining options at a glance, ToYou needed a simple way to spotlight partner promos, free delivery offerings, and exclusive menu items — all in one place.
So they used InAppStory’s all-in-one engagement solution to run three types of content:
- Restaurant promos in Stories
- Short video snippets
- Interactive Memories game
Below is a closer look at what they achieved and what we learned.
Restaurant Promos: Visibility in a Crowded Marketplace
The Challenge
When you aggregate hundreds of restaurants, each striving for attention, it’s hard to ensure users notice limited-time deals. Traditional banner ads often get lost in a cluttered interface, and not every offer can be promoted equally.
The Approach
ToYou used Stories at the top of the app to showcase special deals, free delivery promotions, and new menu items. By featuring a select few restaurants in premium story slots, the aggregator not only drove more clicks but likely opened the door for new monetization opportunities. Restaurants are motivated to buy these placements to boost visibility and orders.
Sultan Delight Burger (Free Delivery)
- 90,664 opens
- 22,040 clicks
A solid volume of clicks with a notable jump in orders, reflecting the power of “free delivery” to entice quick taps.
Al Tazaj (Free Delivery)
Ran across multiple regions with varying impact:
- Najran: 31.6% CTR
- Yanbu + Jazan + Sabya: 33.3% CTR
- Riyadh + Mecca + Medina + Jeddah + Taif: 37.2% CTR
The highest CTR came from the largest, most recognizable cities. This implies strong brand loyalty and a direct response to a well-known offer.
Starbucks (Free Delivery + 50% Discount)
- 10,121,284 impressions
- 36.2% CTR
An impressive engagement rate given the massive reach. A powerful name plus a deep discount grabs user attention.
Jan Burger (SAR 5 Delivery + Exclusive Offers)
- 7,554,335 impressions
- 23% CTR
Though the CTR is slightly lower compared to big-name rivals, overall clicks and impressions remained high enough to sustain steady orders. This underscores how visibility alone can keep a brand on users’ minds.
Hardees (Free Delivery + Exclusive “Tornedo”)
- 6,207,484 impressions
- 27.3% CTR
Pairing a free-delivery perk with a special item sparked noticeable curiosity and drove traffic.
On average, these food-promotion Stories hit a 25–35% CTR. That’s considerably higher than typical banner ads. For a platform that aggregates hundreds of choices, putting a handful of restaurants in front of users drives real traffic and boosts revenue opportunities.
Free delivery consistently pulls in traffic. When paired with a recognizable name or a new menu item, people tend to act on these promos. Stories help restaurants rise above the noise on an app that hosts hundreds of choices.
Video Snippets: Quick, Engaging Views
The Challenge
Static images are quick to consume but risk blending into the background of an already busy app. For brand campaigns or seasonal promos, ToYou wanted a more immersive format that users wouldn’t simply tap past.
The Approach
ToYou regularly uploaded short video clips, often repurposed from social media or existing campaigns, directly into their Stories. Videos played automatically within the Story view, removing extra friction and letting the user see brand highlights in just a few seconds.
Why it worked:
- Stronger brand image: High-quality video stands out in a sea of text-based offers.
- Less friction: Users don’t need extra clicks as videos play within the Story feed.
- Flexible formats: Restaurants can show anything from behind-the-scenes footage to new menu highlights.
Interactive “Memories” Game
The Challenge
ToYou initially explored interactive content, looking for ways to boost user retention in a market flooded with competing apps. Could gamification entice users to spend more time exploring offers?
The Approach
They launched a memory-match game, featuring restaurant logos on hidden cards. When players matched pairs, they unlocked a discount or free-delivery code. It was a quick experience but delivered a playful twist on standard promos.
Branded cover: Each card’s back carried a restaurant’s logo. This small detail gave the game a native feel, turning a simple mechanic into a quick showcase of different food brands.
Why it matters: Games aren’t just for entertainment. They motivate users to spend extra time in the app, explore new deals, and remember brand names. Even a single short session can turn a casual visitor into a paying customer if the reward is compelling.
The Numbers & Insights
About 1,000 sessions were recorded, with an 88.8% win rate and around 37 seconds spent on each playthrough. Only 7.68% of users returned for a second round, but first-time engagement was solid.
What We Learned
- Big names drive higher CTR: Starbucks and Al Tazaj achieved impressive numbers, likely due to wide recognition.
- Free delivery sells: Pairing a free-delivery offer with a special item (like Hardees’ Tornedo) helps nudge users to tap through.
- Video beats ad fatigue: Mixing promos, images, and short clips prevents ad fatigue and boosts overall engagement.
- Games create a memorable hook: A quick memory match turned brand logos into something fun. Even if only a fraction of players returned, the boost in first-time attention set ToYou’s app apart from competitors.
The Bigger Picture
Using InAppStory’s all-in-one engagement platform, ToYou created a new revenue channel (premium placement in Stories) and offered restaurant partners a spotlight among thousands of options. Users found it easier to discover enticing deals, while restaurants gained a high-visibility stage to promote exclusive offers or discounts. It’s a straightforward solution that keeps people coming back for more whether for a new burger launch, a half-price latte, or a quick brand-inspired game.
⚡ Learn more about other use cases in food delivery apps (we’ve got 10 more success stories to share) with our Food Delivery Apps Report.
