Top 10 In-App Gamification Campaigns for BFCM, Christmas, and Beyond

With every festive season more competitive than the last, how do brands like Papa John’s, Kaufland, and MediaMarkt make their Christmas, Black Friday and other holiday marketing campaigns stand out? This report dives into how these brands use in-app gamification to build connections that last beyond a single purchase.

With mobile now the go-to for 80% of user engagement, gamified experiences are more than just a trend — they amplify retention and drive repeat interactions, achieving what static ads can’t touch.

This report goes deeper into how brands are transforming Christmas, Black Friday, and holiday marketing campaigns with targeted gamification, personalization, and cross-channel tactics that resonate with today’s mobile-first users. Using real data, we break down the metrics and trends that show what works. You’ll find 10 use cases to help you build campaigns that not only grab attention but also hold onto it, giving your users reasons to come back.

What’s Inside:

• Key Trends
• 10 Use Cases
• Personalization & Social Features
• Cross-Channel Tips
• Real-World Examples

When brands create engaging, memorable gamified experiences, they turn casual visitors into loyal customers who keep interacting well beyond the holiday season — and this report shows you exactly how.