FINTECH IN-APP CAMPAIGNS
THAT DRIVE ACTIVATION, ADOPTION,
AND REVENUE
Guide users, explain financial products, and support onboarding with in-app tools built for fintech and banking teams that need to move faster than their release cycle. Use contextual campaigns to improve activation, feature adoption, engagement, increase stickiness rate, and trust inside the product.
In‑App Campaigns x Fintech
satisfaction increase when onboarding new features via in‑app content
78%
of support queries can be resolved without human intervention when users get answers inside the product
< 65%
growth by incorporating in‑app communications into the omnichannel strategy
3x
🎯 When to use in-app campaigns in fintech apps
Use it when key actions depend on timing, clarity, and context inside the product. This is especially relevant when users need help completing onboarding, understanding a product or feature, choosing cashback categories, activating a card or service, noticing a new offer, or getting clear guidance during outages, updates, or other sensitive moments in the app.
🚀 What problems it solves
It helps when onboarding is too text-heavy, useful features go unnoticed, cashback mechanics stay underused, or product communication feels fragmented across channels. For fintech teams, that often means lower activation, weaker retention, and missed monetization opportunities.
1/ USE CASE
Onboard users with clear in-app guidance 🚀
Use in-app guidance for fintech apps to make onboarding easier to follow and easier to complete. Explain setup steps, product value, and next actions inside the journey instead of relying only on email or push. This is a strong fit for products with multiple actions, setup choices, or moments that are easy to abandon.
2/ USE CASE
Deliver personalized highlights and offers 🎯
Use in-app campaigns to surface the right message at the right moment, from spending summaries and product tips to upgrade prompts and targeted offers. This helps fintech teams run more relevant campaigns inside the product and support monetization.
3/ USE CASE
Promote features, cashback, and product value inside the app 🎁
Surface the features users often miss, from cashback category selection and card benefits to savings tools, referrals, upgrades, and newly launched services. Show value at the moment it matters, so users notice the feature, understand it faster, and actually use it.
4/ USE CASE
Test product demand before you build it 🧪
Before committing resources to a new product or feature, you can validate demand in days instead of months. Launch a story with a clear value proposition and a call-to-action button, and measure click-through. This approach is especially useful for fintech teams operating under tight capacity constraints.
5/ USE CASE
Answer questions before they become support tickets 💬
Use in-app campaigns to explain technical maintenance, service updates, fraud-prevention guidance, and other important changes without forcing users to search for answers elsewhere. Clear communication inside the app helps reduce confusion and support tickets.
6/ USE CASE
Collect user insights inside the app ⭐
Use polls, reactions, feedback forms, and other interactive elements to understand what users need, prefer, or struggle with. This gives fintech teams a better way to improve communication, prioritize features, and make future campaigns more relevant.
Add gamification
that earns engagement 🎮
Wheel of fortune, scratch cards, advent calendars, and other game mechanics drive engagement when tied to real moments — a completed transaction, a loyalty milestone, a seasonal campaign. Use gamification as a complement to your core product to create an emotional connection to the product and give users a reason to come back.
Who should use in-app campaigns?
Product teams
Efficiently communicate about product updates and onboard users to multiple mobile app features
Marketers
Address monetization and retention KPIs while delivering timely marketing communication in mobile apps
Key benefits of integrating visual communication
No-code solution
No need to involve developers to deliver full screen content in mobile apps after initial integration
Multiple use cases
Communication with no limits: informational, short form videos, interactivity, UGC and gamification
On-premises option
Deploy InAppStory on your own infrastructure when security policies require tighter control.
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Insights & analytics
Collect behavioral insights about users preferences with advanced analytics
HOW OUR PLATFORM WORKS FOR FINTECH TEAMS:
Seamless UX for creating
and managing interactive content
Launch onboarding flows, feature announcements, personalized highlights, and in-app guidance from one place.
After the initial setup, product and marketing teams can update and manage campaigns faster
without turning every change into a new development task.
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Exceptional app experience, cohesive communication, and enhanced trust-building with your audience.
Just integrate our solutions
Loved by
customers like you
5.0
60 reviews
5.0
28 reviews
With InAppStory platform we managed to provide true omni-channel communication to our clients out-of and in-product. This helped to improve engagement and retention metrics.
Alex B., Head of Product
New feature introduction, easy communication with the customers and a very high delivery rate against the usual push notifications. Plus, these are interactive, so it helps us increase engagement with the customer.
Nik B., Senior Marketing Manager
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The most impressive result from Stories we see by introducing personalized data. Now all our users can see their weekly spending summary in Stories. We evidenced strong improvement in user retention.
Ann W., Marketing Manager
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New feature introduction, easy communication with the customers and a very high delivery rate against the usual push notifications. Plus, these are interactive, so it helps us increase engagement with the customer.
Nupur R., Senior Product Manager
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Stories for us now is the main communication channel in our mobile app. When we need to announce a new feature, special promo, legislation update we can do it easily with the InAppStory platform.
Sophie G., Creative Director
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We are seeing an increase in the session time and sales via stories. Now InAppStory tool are showing stable growth.
Kate D., Head of CRM
We wanted instruments that could increase the activity of our clients and make them open our app and interact with it more often. InAppStory has proven to be a fantastic solution to these challenges.
Anastasia B., Marketing Manager
InAppStory supercharges the tool with our requirements to bring promo codes or discounts that are relevant for different types of app users.
Andrew A., Head of E‑Merchandising
Success stories
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FINANCIAL SERVICES INSPIRATION GUIDE
Learn more about best use cases of in app Stories in banking and financial sector
FAQ
In-app campaigns help when important product communication gets ignored inside the app. For fintech teams, this often means missed onboarding steps, weak feature adoption, fragmented campaigns, and lower trust around financial actions.
Yes. InAppStory can support digital onboarding in banking and fintech by helping teams explain key steps, highlight product value, guide feature setup, and make onboarding journeys easier to follow inside the app.
Push notifications can bring users back, but they do not explain much once users are inside the app. In-app guidance works in context, during the actual journey, which makes it better suited for onboarding, education, and next-step activation.
Yes. For banks, fintech companies, and other regulated teams that need to host software on their own infrastructure, InAppStory can provide an on-premises deployment option. We can also share technical documentation with your security team to support the review process.
Common use cases include onboarding, feature rollouts, legislation updates, personalized highlights, product education, upgrade offers, transaction transparency, and user feedback collection.
At first glance, building in-house seems like it keeps you in control. In practice, the true cost is much higher than the initial estimate. Building a production-ready Stories or in-app messaging system requires design, engineering, testing, and ongoing maintenance — typically across two mobile platforms. A realistic in-house build takes several months and ties up engineering capacity that most fintech teams don't have to spare. More importantly, every feature your users need — targeting, segmentation, analytics, interactive formats, gamification — has to be built separately. With InAppStory, those are available from day one.
InAppStory works with anonymized user IDs generated by partners only. No personal data — no names, contact details, or financial information — is transmitted to our platform. This makes the integration compatible with regulated environments and typically straightforward to clear through an information security review. For teams with specific data residency requirements, we offer additional deployment options and can provide full technical documentation for your security team.
Yes. Developers are usually needed for the initial integration. After that, product and marketing teams can manage a large share of the day-to-day work themselves.
Yes. Teams can start with a pilot, validate the setup on real users, and use real performance data before scaling further.
Besides the platform itself, teams can also benefit from creative support, campaign execution help, and reusable best practices that make launches faster and easier.