In-app campaigns are targeted communication flows shown inside a mobile commerce app. They can help users discover products, understand offers, view product cards, browse carousels, join promotions, return to carts, or move toward checkout while they are already in the shopping environment.

A catalog block is part of the standard shopping interface. A product carousel inside an in-app campaign is campaign-led. It can highlight a selected collection, a seasonal edit, a personalized set of products, a partner offer, or a small group of SKUs that need attention right now.

Use product cards when the campaign needs to carry real purchase context. For example: price, availability, product benefits, delivery conditions, loyalty value, bundle details, or a short explanation of why this product fits the user’s current intent.

No. Built-in checkout should support the existing commerce flow, not replace your core checkout infrastructure. The point is to reduce the distance between campaign interest and purchase action, especially in flows where the user has already shown intent.

Full-HD videos work best when the product needs to be seen in use. Fashion looks, beauty routines, electronics demos, food offers, home products, tutorials, UGC-style videos, and collection launches usually need more visual context than a static product tile can provide.

No. Discounts are only one scenario. E-commerce teams also use in-app campaigns for product discovery, new arrivals, category education, loyalty programs, wishlists, abandoned carts, back-in-stock alerts, retail media, partner campaigns, and feedback collection.

CTR is only the first layer. E-commerce teams should also look at product card opens, product detail views, add-to-cart actions, checkout starts, checkout completion, promo-code usage, repeat purchase, AOV, purchase frequency, and segment-level response to different campaigns.

Yes. Campaigns can use signals such as viewed categories, cart status, purchase history, loyalty tier, location, previous interactions, or user preferences. This helps avoid the common problem where every shopper receives the same offer, even when their intent is clearly different.

Developers are usually needed for the initial integration and technical setup. After that, marketing, CRM, product, and content teams can manage many campaign updates themselves: content, timing, targeting, mechanics, product selections, and performance checks.

Start with one commercial journey where the result can be measured. Good pilots include a seasonal campaign, cart recovery flow, product launch, personalized collection, loyalty promo, or product-card campaign. The goal is not to “test content”. The goal is to see whether guided in-app communication moves users closer to product action or checkout.