Social Media Video Marketing Facts You Should Know
A video is a potent tool for educating viewers about your company or brand. Additionally, it is a means of reaching potential clients and boosting revenue. Videos are currently a more effective form of social media content marketing than any other company or brand.
The majority of individuals choose to view videos of the brands they like. It is the best method for keeping viewers' interest. Social media users see more and more video content on every platform. People seem to prefer video content over all other types. People are more likely to remember specifics about brands when they see videos from those brands.
Social Media Video Marketing Facts
As a brand marketer, you should know some important facts about social media video marketing. Developing an effective marketing strategy entails knowing the latest video marketing strategies and facts. It will not only help to target the maximum audience but will also help you to increase your brand worth. Are you looking to understand what platforms work best for social media video marketing? Well, here are some facts that will surely help you.
Selection of Relevant Social Media Platform for Video Marketing
Using the right social media platform for video marketing will indeed assist you in getting the outcomes you want. Several social media channels are used for marketing. But mainly, Facebook, Instagram, and YouTube are some of the most popular social media platforms for video marketing. The world's most popular platform for sharing videos is YouTube. The most popular online community, with billions of users, is Facebook. Instagram is a platform for sharing photos and videos with billions of people. After deciding on your target audience, you must research the social media platforms that they prefer to use. It will make it easier for you to target them on the appropriate platform. YouTube has the best ROI for video content, followed by Facebook and Instagram.
Brain process Visual Content Faster than Text
Human brains process visual content more quickly than text-based content. You may need a marketing video, in order to increase your social media presence. Videos used for marketing assist in keeping viewers' interest and persuading them to buy from you. Use this information to your advantage by including a pertinent video in your post.
People Love Info Video
People seem to favor informational videos over words, according to observation. For instance, if you posted content that included both text and video. People are more inclined to watch an educational video than to read one.
A million hours of videos are watched every day – only on YouTube!
In addition, there are around 100 million hours of videos on Facebook every day. That is great news for everyone who already uses video marketing and is still keen to discover the benefits for themselves!
Product Videos are essential for Decision-making Process
According to HubSpot, 90% of Internet users say that product videos are an essential and decisive criterion in the decision-making process. A product video has a greater chance of attracting new customers. Because readers can quickly learn more about your product, you can effectively but smartly promote your product using video. It enables you to introduce your product and creatively emphasize its uniqueness.
Benefits of having Videos on the Homepage
The homepage of your website should give an overview of your brand or business. It must include a video of who you are, what you do, and what sets you apart. The Canadian software company Unbounce has found that adding a (new) video to your homepage can increase conversion rates by up to 80%. A short but brief video that quickly summarizes your services, in a nutshell, is a must having on your website for better reach and engagement.
Conclusion
Young and older generations are watching social media video at an exponential rate. Today’s digital marketing campaigns are targeted at all users because the number of users on social media channels is rising. 51.9% of marketing professionals worldwide claim that video has the highest ROI (return on investment). That is what a survey by Red Website Design found. Videos can be crucial in the purchasing process, especially for products or services that need explanation.