Social Media Video Marketing Facts You Should Know
A video is a potent tool for educating viewers about your company or brand. Additionally, it is a means of reaching potential clients and boosting revenue. Videos are currently a more effective form of social media content marketing than any other type of company or brand.
The majority of individuals choose to view videos of the brands they like. It is the best method for keeping viewers' interest. On every platform, social media users are seeing more and more video content. People seem to prefer video content over all other types. People are more likely to remember specifics about brands when they see videos from those brands.
Importance of Social Media Video Marketing
It is impossible to undervalue the significance of social media video marketing. Because social media marketing videos captured a lot of people's attention. For optimal reach and engagement, those who understand the significance of video marketing buy Instagram followers and Facebook followers.
According to a BuzzSumo study, posts with videos are more likely to be shared on social media than posts without them. This indicates that your videos could potentially reach a larger audience and increase the number of leads coming to your company.
Social Media Video Marketing Facts
As a brand marketer, you should be aware of some important facts about social media video marketing. Developing an effective marketing strategy entails knowing the latest video marketing strategies and facts. It will not only help to target the maximum audience but will also help you to increase your brand worth. Are you looking to understand what platforms work best for social media video marketing? Well here are some facts that will surely help you.
Selection of Relevant Social Media Platform for Video Marketing
Using the proper social media platform for video marketing will indeed assist you in getting the outcomes you want. Several social media channels are used for marketing. But particularly, Facebook, Instagram, and YouTube are some of the most popular social media platforms for video marketing. The world's most popular platform for sharing videos is YouTube. The most popular online community, with billions of users, is Facebook. While Instagram is a platform for sharing photos and videos with billions of people. After deciding on your target audience, you must research the social media platforms that they prefer to use. It will make it easier for you to target them on the appropriate platform. YouTube has the best ROI for video content, followed by Facebook and Instagram. (Biteable, 2021)
Brain process Visual Content Faster than Text
Human brains process visual content more quickly than text-based content. To increase your social media presence, a marketing video is essential. Videos used for marketing assist in keeping viewers' interest and persuading them to buy from you. Use this information to your advantage by including a pertinent video in your post.
People Loves Info Video
People seem to favor informational videos over words, according to observation. For instance, if you posted the content that included both text and video. People are more inclined to watch an educational video than to read one.
A million hours+ of videos are watched every day – only on YouTube!
In addition, there are around 100 million hours of videos on Facebook every day. This is great news for everyone who already uses video marketing and everyone who is still keen to discover the benefits for themselves!
Source: The Internet
Product Videos are essential for Decision-making Process
According to HubSpot, 90% of Internet users say that product videos in particular are an important and decisive criterion in the decision-making process.
A product video has a greater chance of attracting new customers. Because readers can quickly learn more about your product. You can effectively but smartly promote your product using the video. It enables you to introduce your product and creatively emphasize its uniqueness.
Benefits of having Videos on Homepage
The homepage of your website should give an overview of your brand or business. It must include a video of who you are, what you do, and what set you apart from others. The Canadian software company Unbounce has found that adding a (new) video to your homepage can increase conversion rates by up to 80%. A short but brief video that quickly summarizes your services, in a nutshell, is a must having on your website for better reach and engagement.
Young and older generations are watching social media video at an exponential rate. Today’s digital marketing campaigns are targeted at all users because the numbers of all users on social media channels are up and rising. 51.9% of marketing professionals worldwide claim that video has the highest ROI (return on investment). This is what a survey by Red Website Design found. Videos can be crucial in the purchasing process, especially for products or services that need explanation.