Mobile app personalization examples of 2022
If you don’t really know how you can increase the engagement metrics of your mobile app, consider personalizing it. The public is bored with generic encounters or in-app screens for common apps. That includes irrelevant stuff, notifications, and lots of irritating generic stuff. So if you utilize an app that does not address your specific problems or needs, then you would probably not like it at all. That is why customization should be a part of your mobile marketing approach, as it is capable of promoting user engagement and retention. Keep up with the rest of the article to find out the real examples of how you can do so.
Why is Individualization so Important?
Customers are increasingly receptive to exchanging their data with businesses in the modern era. That is why people expect a customized experience that is suited to their specific demands. Individual researchers indicate that 58% of respondents desire targeted marketing from businesses with which they do business.
Individuals are constantly inundated with information. There is so much going on, and we are frequently overwhelmed by the number of brands attempting to reach us. It's natural for us to tune out information that isn't personally relevant. This offers businesses an opportunity to engage customers and urge them to continue purchasing. Personalization can be accomplished by sending messages directly to customers, with a laser-like concentration on their audience's preferences and natural interests.
Personalization in marketing enables firms to communicate with their audience and customers in a more personal and human manner. It takes their choices, likes, and interests into account.
5 examples of app personalization
MegaFon is one of the Russian communication providers that has significantly boosted the engagement metrics within its leading mobile application by a considerable lot.
The company has launched personalized in-app Stories content that was oriented explicitly on the New Year holiday. Inside they demonstrated the data of each user that has in one way or another utilized their application for the past year. That together with several other interesting aspects of the Stories were made:
- Implemented various samples of mobile Stories that were filled with unique and personalized data for each user who have used their app.
- The last mobile sample was also personalized that varies for each user. As it was formed on the data taken from all other slides. Additionally, you had the capability to share it on your social media.
- Together, we implemented various push notifications and pop-up modules that were personalized for each customer of their application.
As a result, they are planning to continue using the same mobile app personalization approach for various occasions and holidays. The reason? - it does show positive results for the engagement and retainment metrics of their mobile application.
And that’s just one side of our awesome mobile Stories. If you are interested in our product and already want to try out some of its cool and awesome features, then go ahead and register for a 30-day free trial!
Tinkoff is one of the youngest commercial banks in Russia. It is widely known for its rapid and flexible operations within the entire country. Pretty much all of their processes are automated and configured with their mobile application only. There are no major branches (except the Moscow one) and most of the physical procedures are happening with their remote staff. So if you want to order or make certain actions with the bank, all you have to do is reserve an available slot in your application.
Their mobile application on the other hand is not only limited to making remote bank operations, but rather it has a lot more to it. For this instance, we’ll take a look at how they implemented the personalization for their users.
Inside their mobile application, they have a lot of mobile Stories that are very similar to the Instagram ones. However, they do not consist of a simple overview of their main features. Instead, they decided to attract more users into the app and engage with them by personalizing the Stories. Each user can decide what kind of information, news, or just interesting facts they want to see in their app. Whether it is political news, nature facts, or even business reviews, all of their users get to interact with their mobile app more frequently.
Instagram makes it simple for users to discover new content they'll enjoy with their 'Explore' tab, which offers photographs and videos the user may enjoy and wish to engage with based on their previous interactions with the app. They improve time spent in-app by making content discovery exciting and engaging. Additionally, the advertisements are extremely relevant to the people users follow along with their recent searches. That reduces the likelihood that they would become irritated by unrelated ads and exit the app.
Samokat is another Russian application that is worth mentioning in our article. This one is an express delivery application that is considered as fast and relatively cheap compared to other delivery applications. However, what makes it unique is that it does also offer personalization mechanics.
As the users continue to gradually utilize the application and order various goods to their homes, the application will begin to understand their actions. It will suggest automatically what kind of goods the user should order and when he should do that, which can be described as a semi-automated and personalized process of purchasing products.
Pinterest combines specified data and localization to ensure that consumers receive their value as rapidly as possible. When a new user creates an account, Pinterest asks a series of questions to learn about their interests. They then combine these indicated interests with data gleaned from the user's browser's location. Why do we need location data? Because Pinterest discovered through A/B testing that combining local interests with a user's geographical data (particularly, nation) resulted in significantly more relevant recommendations. So as a result, people get a customized home page straight out of the gate that becomes more customized with each session.
Mobile application professionals are increasingly recognizing the value of a tailored mobile experience. They recognize that this is their best chance of being recognized in congested app stores and retaining consumers. Many are altering their apps at a breakneck speed to stay up.
Intelligent mobile personalization, in which the app performs the majority of the work instead of the user, is the next stage in the evolution of mobile apps. It will become an integral feature of any mobile application, but getting it right will involve a mountain of study, meticulous planning, astute qualitative analysis, and numerous modifications. However, you cannot afford to miss this one; the results are simply too good.