How to Increase User Retention with In-App Calls and Video Calls

You should be aware that a key component of any mobile app's success is user retention. There is a lot of discussion around getting new users but retaining them is even more important in the long run. With app calls and video calls, in an increasingly competitive app market, it becomes easier, faster and more efficient to keep users engaged and, hopefully, have them spend more time with a brand via a very realistic, powerful sense of connection. This article will outline the necessary in-app communication technology for video and in-app calls, as well as how to use these features to increase user loyalty and trust.

Why User Retention Matters for Mobile Apps

User retention is not just about keeping users active in the app. It impacts LTV and revenue, reduces the cost per user over time, and facilitates growth through a loyal customer base. Equally, research shows consistently that the cost of User Acquisition is far higher than that of retaining current users. This means that users are getting a lot of value from the app and sticking around, generating the engagement you need to grow, get 5 star reviews, and receive referrals. By creating a direct, intimate communication channel that fosters connection and more individualized, one-on-one conversations, in-app and video calls can significantly improve retention.

The Psychology of Retention: Insights into How In-App Calls & Video calls Drive Engagement

Real-time interactions through in-app calls and video calls serve as touchpoints to build and earn trust and loyalty. The psychology behind live communication is powerful: people love the personal touch, especially when they’re using a digital product. Users that may have questions or need assistance appreciate voice and video communication as they build connection and confidence. In-app calls or video calls provide instant, clear responses, reducing frustration and making it more likely that users will continue engaging with the app.

Practical Guide: How to use In-App Calls and Video Calls to Increase Retention

To ensure in-app and video calls work right you need to have a strategy that responds to the wants and behavior of the user. To use these technologies to increase user retention, follow these doable steps:

• Segmentation and Personalization: Target particular groups that stand to gain the most from in-app communication by using user data. A video call for premium users can add an exclusive touch, while new users might appreciate an initial call to welcome them to the app.
• Trigger Events: Find out events in the customer journey where in-app or video calls could come in handy. As an example, if a user hasn't logged in for a while, an in-app call could help reconnect them with the value of the app. If a user encounters an issue, a quick video support call would solve their problem, lowering churn.
• User Support: Offering quick, in-app access to support increases user satisfaction. With instant in-app calls, users avoid the hassle of finding support outside the app, making help more accessible and creating a seamless support experience.
• Collecting Feedback: Use in-app video calls to gather user feedback directly. This approach is extremely important because it allows to get valuable insights into user preferences and pain points and adapt the app accordingly, in real time.

Technological Aspects: Integrating In-App Calls and Video Calls

When establishing in-app communication, it’s crucial to choose reliable technologies that provide a smooth experience. Here are some core requirements:

• Stability and Security: Ensure the platform you select provides high-quality connections with minimal latency. Since data security is paramount, choose a platform with secure data handling and encryption.
• API Flexibility and Customization: Customizable solutions allow developers to create unique, branded communication experiences. For instance, Voximplant offers powerful APIs that allow you to easily include video and calls into apps while providing customization to match your particular user journey.
• Integration with Existing Systems: For full functionality, in-app calls should integrate with systems like CRM, ensuring that any data collected during calls can inform future interactions and campaigns.

Key Metrics for Measuring the Impact of In-App Calls and Video Calls

Pay attention to the following metrics while evaluating the efficacy of in-app communication:

• Retention Rate: Measure the percentage of users who continue using the app over time. In-app calls can influence this by providing proactive support and engagement.
• Lifetime Value (LTV): A higher LTV indicates that consumers continue to find the app valuable. Video calls especially can enhance LTV by building personal connections.
• Churn Rate: Monitor the percentage of users who quit or stop using the app. A reduced rate of user attrition may suggest that in-app video and calls are keeping consumers around.
• Engagement Rate: Track user behavior after a video chat or in-app conversation to determine whether users are using the app's main features more after the call.

You may utilize this information to make ongoing adjustments and gain a better understanding of how video and in-app calls impact user retention.

Recommendations for Increasing User Retention with Video and In-App Calls

To maximize retention, cross-departmental collaboration is essential:

• Marketing and CRM Teams: These teams can create segmented campaigns for specific user journeys, for example, re-engagement calls for inactive users.
• Product Team Collaboration: Seamless in-app communication experiences require alignment with the product team to ensure that calls and video interactions are unobtrusive and add value to the user’s journey.
• Regular Testing and Updates: Regular A/B testing and user feedback collection help ensure that in-app communication features are optimized to meet user needs and boost retention.
   

These tactics promote both user experience and commercial objectives by maximizing user retention in a holistic manner.

Conclusion

Video calls and in app calls are both very effective ways to boost engagement, increase user retention, and create long-lasting bonds with app users. By implementing real-time communication, companies can create memorable, personalized experiences that encourage loyalty and reduce churn. With the right approach to segmentation, trigger events, and user support, these tools add real value to the user journey.
 

If you’re considering adding in-app calls or video features to your app, we encourage you to explore the potential of Voximplant. This platform is designed to help you create customized, secure, and seamless communication experiences that enhance user retention and satisfaction. Investing in user retention through in-app calls and video today can set your app on a path to long-term success.