Hot Mobile App Metrics of 2023: Key Metrics for Optimizing Your App's Performance
Mobile Marketing

Hot Mobile App Metrics of 2023: Key Metrics for Optimizing Your App's Performance

Hot Mobile App Metrics of 2023: Key Metrics for Optimizing Your App's Performance
Polskii Mark
Author at InAppStory

Understanding the evolution of mobile app metrics is crucial to making informed decisions for your app's future success. In this article, we'll explore the hot mobile app metrics of 2023 and provide concrete analytical data from reports and research conducted between 2019 and 2022. This historical context will help you identify trends and make data-driven decisions to optimize your app's performance.


1. User Acquisition and App Metrics Tracking: Historical Perspective


1.1. App Downloads


According to a report by App Annie, global app downloads reached 218 billion in 2020, a 7% increase from 2019. This growth trend continued in 2021, with an estimated 230 billion app downloads.


1.2. App Store Rankings


In 2020, Sensor Tower reported that the top-ranking apps on the App Store and Google Play included Zoom, TikTok, and WhatsApp. By monitoring historical app store rankings, you can identify trends and strategies to boost your app's visibility.


1.3. Cost Per Install (CPI)


CPI trends have fluctuated over the years. According to a report by AppsFlyer, the average global CPI for iOS in 2020 was $2.24, while Android's average CPI was $1.33. Understanding historical CPI trends can help you make informed decisions about your user acquisition budget and strategy.


2. App Usage Metrics: Historical Insights on User Behavior


2.1. Active Users


In 2020, eMarketer reported that the average US adult spent 3 hours and 43 minutes per day on mobile devices. This figure increased by 8% in 2021, emphasizing the importance of tracking daily and monthly active users.


2.2. Session Duration


According to a study by App Annie, the average global session duration in 2019 was 3.7 minutes per app session. This metric is essential for understanding user satisfaction and identifying areas of interest within your app.


2.3. Retention Rate


A report by Adjust showed that the average app retention rate was 15% on day 7 in 2020. This figure dropped to 7.5% by day 30. High retention rates indicate that your app is delivering value to users, and understanding historical trends can help you set realistic goals for improvement.


3. Mobile App Analytics Metrics: Historical User Demographics


3.1. Location


In 2019, App Annie reported that the US, China, India, and Brazil were among the top countries for app downloads. Monitoring user location trends can help you focus your marketing and localization efforts.


3.2. Device and OS


According to Statcounter, as of 2022, Android accounted for approximately 72% of the global mobile operating system market share, while iOS held about 27%. Keeping track of device and OS trends can inform your app's design, development, and compatibility decisions.


3.3. Age and Gender


A study by App Annie in 2020 revealed that 18-24-year-olds spent the most time on mobile apps, followed by the 25-34 age group. Additionally, the study found that female users spent 20% more time on mobile apps compared to male users. Tracking age and gender data can help you tailor your app's content and user experience to specific demographic groups.


4. App Engagement Metrics: Historical User Interactions


4.1. Screen Flow


A report by AppDynamics in 2020 found that 49% of users abandoned an app after encountering issues during their first session. Analyzing historical screen flow data can help you optimize your app's user experience and reduce abandonment rates.


4.2. Event Tracking


Event tracking data can reveal how user behaviors have evolved over time. For example, a study by App Annie showed that mobile gaming saw a 45% increase in time spent between 2019 and 2021. Monitoring historical event tracking data can help you identify user preferences and trends.


4.3. Push Notification Open Rate


A study by Airship in 2020 found that the average global push notification open rate was 7.8%. By analyzing historical push notification open rates, you can optimize your notification campaigns and improve user engagement.


5. Revenue and Monetization Metrics: Historical Financial Success


5.1. Average Revenue Per User (ARPU)


In 2021, Sensor Tower reported that the global average ARPU for mobile apps was $76.80 per user. Understanding historical ARPU trends can help you gauge the value of your users and inform your monetization strategies.


5.2. Lifetime Value (LTV)


A report by AppsFlyer in 2020 found that the average global LTV for iOS users was $3.28, while Android users had an average LTV of $1.89. Monitoring historical LTV trends can help you evaluate the long-term profitability of your user acquisition campaigns.


5.3. In-App Purchase Conversion Rate


According to a report by Appsflyer, the average global in-app purchase conversion rate in 2019 was 3.3%. Monitoring historical conversion rates can help you evaluate the effectiveness of your app's monetization strategies.


Final Thoughts


Hot mobile app metrics of 2023 are essential for optimizing your app's performance and driving its success. By tracking and analyzing these key metrics for mobile apps, you can make data-driven decisions that will improve user acquisition, engagement, retention, and monetization. Prioritize these app metrics to stay ahead in the competitive mobile app market and ensure the continued growth and sustainability of your application.