The big bang in the food industry: How modern trends are impacting it now?
Mobile Marketing

The big bang in the food industry: How modern trends are impacting it now?

The big bang in the food industry: How modern trends are impacting it now?
Polskii Mark
Author at InAppStory

Typically, when we think of food, we picture delicious meals, unique flavors, and perhaps even a rumbling stomach. We hardly ever link our culinary excursions to technology. However, hold onto your aprons because things are changing. Yes, the way that technology has wormed its way into every corner of our lives has affected even our plates.

Imagine a world where your favorite meals are delivered right to your door by mobile app-based services, where QR codes provide access to a wealth of information about the provenance and quality of your food, and where traceability software ensures that the entire food supply chain is transparent and reliable. This harmonious fusion of food and technology has given birth to a remarkable field known as "food tech."

Now that you know this, you might be asking, "Why should I care about this?" So allow us to enlighten you. According to the U.S. Department of Agriculture, the food sector is enormous and accounts for over $1 trillion of the country's GDP. Numerous difficulties are brought on by such size, particularly in the area of sustainable food. With such size comes a multitude of challenges, particularly in the realm of food sustainability.

So get ready for a delicious voyage into the world of food technology, and sharpen your forks and appetites. We'll explore the exciting possibilities that lay ahead, from cutting-edge innovations to sustainable solutions. 


The main trends in the Food tech industry




We explored the world of culinary innovation, loaded with technical wonders and a wealth of flavor, in this vibrant culinary period where simply tasting wonderful meals is not enough. As we go on a culinary trip to explore the cutting edge of gastronomy technology and the revolutionary potential it holds, be ready to delight in the most delectable findings. 


The Rise of Plant-Based and Alternative Proteins


The popularity of plant-based and alternative proteins is skyrocketing. The market is brimming with intriguing possibilities, from plant-based burgers and sausages to cutting-edge proteins generated in labs. Living a plant-based diet is more than just a fad, it's a way of life that values simplicity and the goodness of whole, minimally processed foods. It's a deliberate decision that improves not only our health but also the planet that we call home.

Animal agriculture, a silent accomplice in the climate crisis, is responsible for a staggering 14.5% to 16.5% of human-induced greenhouse gas emissions worldwide. Surprisingly, this puts it on par with the emissions generated by the entire transportation sector, encompassing planes, trains, automobiles, and ships. 

However, there's still more! The production of farm animals not only contributes significantly to global warming but also takes the top spot among land users, claiming an astounding 83% of all cropland worldwide. Surprisingly, just 37% of the world's protein and a pitiful 18% of its calories come from these enormous resources. Animal husbandry causes deforestation, species extinction, land degradation, depletion of water resources, and pollution as if that weren't bad enough.

Shifting our global food system towards one that promotes and rewards plant-based diets emerges as one of the most potent measures we can adopt to mitigate climate change. The consensus among scientists is resounding - over 107 experts who contributed to a report by the UN's Intergovernmental Panel on Climate Change, along with more than 11,000 signatories from 153 countries in a recent paper published in the esteemed journal BioScience - all agree that a global transition to plant-based diets is pivotal in combating the climate emergency.

Alternative proteins, such as those cultivated from animal cell cultures and produced through fermentation, offer a promising solution. These scientific marvels provide meat-like flavors and textures without the need for traditional animal farming. They are the superheroes of the culinary world, transforming the way we think about protein sources.


Embracing a plant-based lifestyle doesn't mean you have to make drastic changes overnight. Start small, prioritize whole foods, and make choices that align with your values. Remember, not all plant-based alternatives are created equal. Keep it simple, savor nature's bounty, and enjoy the journey toward a healthier and more sustainable future.


Health-Conscious Eating and Functional Foods


The world of food has evolved beyond mere appearance and taste. Consumers are now seeking functional benefits from their food and drink, with 65% actively looking for ingredients that provide added advantages. Omega-3s, green tea, honey, coffee, and probiotics are among the top contenders. Manufacturers should seize this opportunity by infusing functional ingredients into unconventional products and addressing key health concerns such as stress, energy, sleep, and digestion. 

However, it's crucial to ensure these claims are backed by solid scientific evidence. The market for functional foods is thriving, with the global functional ingredients market expected to reach nearly $100 million by 2025. The United States leads the way, and the demand for functional products is projected to grow steadily. This shift can be attributed to the democratization of information, as consumers increasingly turn to online resources for knowledge about different foods and ingredients. 

Manufacturers and restaurants are adapting to meet the demand, incorporating functional ingredients into their offerings. From turmeric-infused products experiencing significant retail revenue growth to the rise of functional coffee and the introduction of functional indulgent treats, there are ample opportunities for innovation and growth in the functional foods industry. It's important for manufacturers to strike a balance between indulgence and health, providing consumers with products that deliver both satisfaction and tangible benefits.


Personalized Nutrition and AI-Driven Recommendations




Personalized AI-Driven recommendations are a revolutionary approach that recognizes that we are all unique individuals with distinct dietary needs. The nutritional recommendations we frequently come across place a lot of emphasis on general characteristics like age, gender, food choices, and pregnancy/lactation status. However, each person's sensitivity to food and susceptibility to diseases linked to nutrition might be very different. Because of this, tailored dietary guidance may result in better health advantages.


This approach has lots of advantages:

  1. Efficient guidance: AI-driven recommendations provide 24/7 availability, extending the reach and impact of healthcare professionals, enabling access to dietary advice and support anytime, anywhere
  2. Targeted meal options: Personalized nutrition recommends specific recipes and meal options that align with an individual's dietary requirements, preferences, and goals, making meal planning easier and more enjoyable.
  3. Smart kitchen integration: Smart gadgets assist with meal preparation and portion control, streamlining the cooking process and promoting healthier eating habits.
  4. Continuous monitoring: Wearable devices track activity levels, sleep patterns, and vital signs, providing valuable data for ongoing assessment and adjustment of personalized nutrition plans.
  5. Virtual support: Virtual assistants offer guidance, answer questions, and provide motivation, serving as readily available resources throughout the personalized nutrition journey.

The beauty of personalized nutrition lies in its evidence-based approach. Research demonstrates the effectiveness of tailoring dietary recommendations to an individual's specific needs, resulting in improved health outcomes and better adherence to the plan. By embracing this innovative approach, we can pave the way for sustainable and healthier dietary habits that support a better quality of life.


Food Delivery and Meal-Kit Services


Food delivery apps and meal-kit services have transformed the way people access and enjoy their meals. With just a few taps on a smartphone app, consumers can have restaurant-quality meals or pre-portioned ingredients delivered right to their doorstep. This convenience has become increasingly popular, particularly in urban areas where busy lifestyles and time constraints make cooking from scratch a challenge. The benefits of ordering and receiving meals through these services speak for themselves:

  • Access to a Wide Range of Cuisines: Food delivery apps and services offer a vast selection of cuisines, allowing consumers to explore international flavors and diverse culinary traditions from the comfort of their own homes.
  • Convenience and Time-Saving: Food delivery services bring the restaurant experience directly to your doorstep, eliminating the need to travel or search for specialized restaurants.
  • Catering to Varying Cooking Skills and Preferences: Meal-kit services provide pre-portioned ingredients and detailed recipes, making it easier for individuals with different cooking skills to prepare their own meals without extensive culinary expertise.
  • Empowerment and Dietary Control: Food delivery and meal-kit services empower individuals to take control of their diet by allowing them to experiment with new recipes and ingredients while enjoying the convenience of having ingredients delivered.
  • Balance Between Home-Cooked Meals and Convenience: Food delivery and meal-kit services strike a balance between the desire for home-cooked meals and the convenience of having meals delivered, providing a win-win situation for individuals seeking both.


Sustainability and Reducing Food Waste


Sustainability has emerged as a crucial area of focus in the food industry, with both food companies and consumers acknowledging the significance of reducing the environmental footprint associated with food production and minimizing food waste. The United Nations estimates that approximately one-third of the food produced for human consumption is lost or wasted globally every year. This alarming statistic has prompted concerted efforts to tackle the issue and develop sustainable practices throughout the entire food supply chain.


To address food waste, companies are implementing various strategies to improve supply chain efficiency and minimize losses at every stage of production, distribution, and retail. This includes:

  • Adopting innovative technologies for better inventory management: Food companies are leveraging advanced software and data analytics to gain real-time insights into their inventory levels. This helps them optimize ordering and production processes, reducing the risk of overstocking or understocking. By accurately forecasting demand and managing inventory efficiently, companies can minimize waste caused by expired or unsold products.
  • Optimizing transportation and storage methods: Efficient logistics play a crucial role in reducing food waste. Businesses are investing in transportation and storage solutions that ensure proper handling, temperature control, and timely delivery of perishable goods. This helps maintain product freshness and quality, minimizing spoilage and waste during transit.
  • Establishing partnerships to redirect surplus food: Instead of discarding surplus food, companies are forming partnerships with food banks, charities, and local organizations to redistribute edible food to those in need. Through donation programs and collaborations, excess inventory or near-expiration products can be redirected to vulnerable communities, reducing waste while addressing food insecurity.


On the consumer front, efforts are being made to raise awareness about the importance of reducing food waste in households. Key points to consider include:

  • Smart shopping: Education campaigns emphasize the significance of smart shopping practices. Consumers are encouraged to plan meals, make shopping lists, and buy only what they need. This helps prevent over-purchasing and reduces the likelihood of food being wasted.
  • Proper storage: Proper food storage is crucial in minimizing waste. Consumers are educated on the correct methods of storing perishable items, such as fruits, vegetables, and dairy products, to prolong their freshness. This includes utilizing refrigeration, understanding expiration dates, and employing proper packaging techniques to prevent spoilage.
  • Creative use of leftovers: Initiatives promote the idea of repurposing leftovers to minimize waste. Consumers are encouraged to get creative in the kitchen by turning leftovers into new dishes or incorporating them into future meals. This reduces the amount of food discarded and maximizes its utilization.
  • Promoting sustainable eating habits: Advocacy for sustainable eating habits, such as adopting plant-based diets, is gaining momentum. Plant-based diets have a lower environmental footprint compared to meat-centric diets due to factors like reduced greenhouse gas emissions, land use, and water consumption. Consumers are educated about the benefits of incorporating more plant-based meals into their diet to reduce their personal impact on the environment.
  • Supporting local and sustainable food systems: Consumers are encouraged to support local farmers' markets and community-supported agriculture initiatives. These systems promote sustainable farming practices and reduce the carbon footprint associated with long-distance transportation. By buying locally grown and seasonal produce, consumers not only contribute to environmental sustainability but also support local economies.

Addressing food waste requires a collective effort from both businesses and consumers. By working together, businesses and consumers can make a significant difference in reducing food waste, which will benefit everyone.


The Social Media Effect and Why Food Businesses Should Care


The advent of social media platforms has revolutionized the way we discover, engage with, and share culinary experiences. With a plethora of food-related content at our fingertips, platforms such as Instagram, TikTok, and YouTube have become virtual feasts for the eyes and a source of inspiration for many. From mouthwatering food photography to captivating recipe videos, social media has created a global community of food enthusiasts eager to explore new flavors, techniques, and dining destinations.


The advent of social media platforms has had a profound impact on the culinary landscape, and it's important to examine the key points in more detail:

  • The influence of food bloggers: Influencers and food bloggers have earned a reputation as tastemakers in the culinary industry thanks to their capacity to share cooking techniques, highlight unusual eating experiences, and write frank evaluations. Their endorsements and suggestions have the capacity to start internet sensations and influence consumer behavior.Food app brands also can become experts in the eyes of consumers by providing useful facts and life hacks about food. This could be done natively via Stories format. 
  • Unique Dining Experiences: Influencers have the chance to highlight amazing and unusual dining experiences, bringing their audience on fictitious culinary journeys. These experiences, which range from luxury fine dining restaurants to exotic food markets and undiscovered local treasures, inspire its devotees to look for culinary joys.
  • User-Generated Content (UGC) and Social Proof: UGC plays a significant role in shaping customers' food choices. When individuals come across UGC showcasing the positive attributes of your offerings, it acts as a persuasive influence, enticing them to try your products for themselves. Seeing real people enjoying your food products through UGC builds trust and reassures potential buyers that they are making a wise choice by selecting your brand.  By implementing in-app stories, you can effectively showcase UGC, allowing your customers to engage with and be inspired by authentic experiences shared by others. The user experience is improved by this engaging and visually appealing design, which also increases customer engagement and, eventually, increases conversions for your food app.
  • Viral Sensations: Influencers have the rare capacity to spread the viral buzz about specific foods, products, or restaurants. Influencers can stoke a wave of excitement and curiosity in their followers by using attractive imagery, fascinating storytelling, and enthusiastic recommendations. This encourages them to join the frenzy and personally experience the current sensation.


However, it's essential to be aware of the potential caveats associated with social media's influence on food choices:

  • Unrealistic expectations: The curated nature of online food content can create unrealistic expectations. Some food trends prioritize aesthetics over taste or nutritional value, potentially leading to disappointment when trying to recreate visually stunning dishes.
  • Fast-paced trends: Social media-driven food trends can evolve rapidly, with new sensations quickly replacing the old. It's important for consumers to approach trends with a critical eye, evaluating their authenticity and long-term relevance.
  • Balancing aesthetics and substance: While visually appealing dishes are enticing, it's crucial to prioritize taste, nutrition, and individual preferences when exploring culinary creations. It's essential to maintain a balance between aesthetics and substance to ensure a satisfying dining experience.


While social media may be a great source of ideas and chances for culinary exploration, users should use it wisely and prioritize authenticity, taste, and personal preferences. By striking a balance, individuals can harness the power of social media to enhance their culinary journeys and create meaningful dining experiences.


Future Food Technologies and Innovations


The future of food production, innovation, and engineering holds the potential for a remarkable transformation, challenging the very foundations of what we have long considered conventional. The convergence of various disciplines and cutting-edge technologies could pave the way for a revolutionary concept known as the post-animal bioeconomy, reshaping the way we produce and consume food.


We highlighted several technologies that we think are the most promising: 

  • 3D Printing: The development of food could be revolutionized by 3D printing technology. With 3D printing, food can be constructed layer by layer, providing limitless customization and personalization options. Individual preferences, dietary requirements, and even special dietary restrictions can all be catered for in each dish. Due to 3D printing's flexibility, it is now possible to create novel eating experiences that were previously unthinkable.
  • Lab-Grown Meat: The consumption of lab-grown meat, commonly referred to as cultured meat or cellular agriculture, offers a healthy and moral substitute for traditional meat intake. Scientists can generate meat products from animal cells without using conventional animal husbandry methods thanks to cellular culturing. This novel method not only allays moral worries about animal welfare but also has the potential to drastically lessen the environmental effect of the meat industry. The goal of lab-grown meat is to mimic the flavor, texture, and nutritional value of conventional meat with the least amount of resources.
  • Blockchain Integration: The integration of blockchain technology in the food industry has the potential to revolutionize the entire supply chain. We can track the origins of every component by utilizing the openness and decentralization of blockchain, ensuring food safety, encouraging moral sourcing, and reducing the possibility of fraud or contamination. Blockchain promotes confidence and transparency throughout the supply chain by giving consumers unparalleled access to information about the source, production, and distribution of their food. 
  • Vertical Farming: Crops can be grown inside in conditions with the best lighting, temperature, and nutrient supply by using controlled environment agriculture (CEA) techniques like hydroponics or aeroponics. Numerous advantages of vertical farming include the ability to grow food in urban locations, year-round production, very effective use of land, and reduced water use. The environmental harm caused by conventional farming practices, such as heavy water use and considerable land removal, is reduced by this sustainable farming strategy.

It's crucial to remember that there will be difficulties in making this vision a reality. These technologies will need to be adopted widely, which will need major investment, legislative frameworks, and support from the general public. Furthermore, the wider socioeconomic and environmental effects of integrating these technologies must be carefully taken into account.


Conclusion and The Road Ahead


All of the aforementioned trends are expected to keep developing as customers grow more conscious of the effects their food choices have on the environment, their health, and their morals. The food business will face challenges in embracing innovation and sustainability while meeting the demands of a more conscientious consumer base. Industry players can embrace opportunities, adjust to shifting consumer expectations, and pave the path for a future where food is not only delicious but also in line with our values and the health of our world by keeping an eye on these developments.


The road ahead is both thrilling and difficult, but if we all share the same dedication to making things better, we can pave the path for a more resilient, varied, and inclusive food ecosystem. Let's seize the chances offered by contemporary food industry developments and work together to build a healthier, tastier, and more sustainable future for everyone.