The Best Digital Marketing Tools You Need to Try in 2024

What are digital marketing tools?

Digital marketing tools is a broad term, covering a wide array of applications across hundreds of categories and subcategories. For example: website builders, brand reputation management platforms, chatbot creation tools, comprehensive marketing automation platforms, tools specialized in social media marketing, marketing and web analytics platforms, and many more. This list could go on and on.

With the digital marketing tools market expanding at such a rapid pace, it’s easy to wonder how a modern digital marketer can navigate this noise to find the best tools for their specific needs. In this guide, we’ve shared our own list of the best digital marketing tools, based purely on our experience, in the hope it’ll help in your search. And even if you don’t end up adding these tools to your tech stack, you should at least give them a try!

The best digital-marketing tool in 2024

• Best digital-marketing tools for webinars: BigMarker, Crowdcast, eWebinar, Zoom Webinars
• Best digital-marketing tools for website and landing pages creation: Carrd, Wix, Unbounce, Webflow, SpreadSimple
• Best digital-marketing tools for SEO: Semrush, Clearscope, Keyword.com, SE Ranking, Small SEO Tools
• Best AI Chatbots for marketing automation: Jasper, Claude AI, Google Gemini, Writesonic
• The best tools for marketing automation: ActiveCampaign, Klaviyo, Albato, Ortto

How to find the best digital marketing tool

Let’s be honest: there is no single “best” digital marketing tool, just as there is no universal list of the best tools. The best tool is the one that meets your specific needs and addresses your unique business challenges. But here’s a useful hack for streamlining your search to avoid buying “a pig in a poke.” It might sound simple, but it works remarkably well, and we’ve used it many times ourselves:

1. Gather all colleagues involved in the software search, especially those who’ll be using the new tool.
2. Make a separate list of the key “pain points” or “problems” that triggered the search. Aim to describe these without getting lost in formal requirements; overly formalized descriptions will only complicate the process.
3. Next to each pain point, write down how the new solution will address it and what the same process might look like with the new software.
4. Then, you can refine this list into a more readable format. The key is to have a list of actual problems you need to solve, rather than a pre-imagined list of features that seem like they’ll solve them.
    

Armed with this list, reach out for recommendations or experiences from colleagues in other companies, your LinkedIn network, or popular review platforms like G2 or Capterra. Use these insights to create your shortlist for trials and testing. To ensure your marketing strategy is efficient, it’s equally crucial to monitor and measure your performance using the best website analytics tools.
 

Best digital-marketing tools for webinars

How much do you know about modern tools that can help you conduct high-quality online events? Let’s be honest, if you’re not an event manager or specifically involved in organizing events, the first things that probably come to mind are Zoom and Google Meet. However, over the years, tools in this category have evolved significantly, helping to automate lead generation funnels for webinars and offering fully automated processes for sending messages and materials to webinar participants based on analytics. In fact, you don’t even need to attend the webinar as a host anymore, thanks to the auto-webinar feature. Among the many platforms with similar capabilities, we’ve compiled a list of the best tools for conducting webinars in 2024 that you should at least consider trying

BigMarker

BigMarker is a webinar and virtual events platform that provides your team with all the best tools needed to create memorable events. I recommend BigMarker if you value access to a multitude of interactive features, including chat options, polls, and file sharing, as well as built-in support for automated, series, and evergreen webinars. The platform allows guests to join events via their browser, making participation easier without the need for software installation.
Pricing: BigMarker plans start at $99/month for the basic plan, with Elite and Premier packages available for $189/month and $399/month, respectively, designed for teams with larger audiences.

Crowdcast

Crowdcast is an all-in-one platform for webinars and live streaming, especially suitable for those who want to host events with active audience participation. The platform allows you to host convenient webinars directly through a browser without requiring software installation. I like that Crowdcast is ideal for creating interactive events with Q&A features, as well as the ability to multi-stream to platforms like YouTube and Facebook. You can launch both free and paid events, creating interactive registration pages and adding "call-to-action" buttons during the streams.
Pricing: Plans start at $34/month for the basic plan for up to 100 participants, $62/month for the Pro plan supporting up to 250 participants, and $136/month for the Business plan for larger events of up to 1,000 participants.

eWebinar

eWebinar is a platform that allows you to automate webinars using pre-recorded videos, making it perfect for companies looking to save time and ensure constant availability of materials. I appreciate that eWebinar emphasizes interactivity: you can engage with your audience through the built-in chat and add polls and pop-ups. This platform is excellent for automating sales processes, customer training, or delivering presentations without losing engagement, which is especially beneficial for customer-facing teams.
Pricing: Plans start at $84/month for the basic plan, which includes standard features and integrations with popular services like Slack and Zoom.

Zoom Webinars

Zoom Webinars is one of the best tools for online webinars, ideal for hosting events with large audiences. One reason I recommend Zoom is its ease of use and simple setup: almost everyone is familiar with the interface, lowering the entry barrier for participants. This platform offers stable connections, recording capabilities, and useful features such as Q&A, polls, and screen sharing, making it an excellent choice for educational sessions or corporate meetings.
Pricing: Starts at $57/month as an add-on feature to a Zoom Pro subscription, making it accessible for a wide range of organizations.

Best digital-marketing tools for website and landing pages creation

What have modern tools for creating websites and landing pages given us? I believe that website and landing page builders were among the first to introduce no-code technology for marketers. The best tools for creating landing pages and websites have empowered us to quickly test our marketing hypotheses, create campaign pages in just minutes, and avoid lengthy development processes when it comes to delivering value to our customers and achieving our company’s lead generation goals. Among the many excellent tools available, we’ve selected a few standout options—the best tools for website and landing page creation in 2024, in our opinion.

Carrd

Carrd is the best tool if you need a simple and effective one-page website. I recommend it for creating quick landing pages, digital business cards, and portfolios, especially if you value convenience and minimalism. Carrd offers over 75 responsive templates, allowing you to create an attractive site in just minutes without any technical knowledge. Users note that the Carrd interface is very straightforward, and the platform is well-suited for mobile devices, which is especially important in modern web design.
Pricing: The free basic plan is suitable for exploration, while paid options start at $19/year for Pro Lite, allowing the creation of up to 3 sites, and go up to $49/year for Pro Max for larger projects.

Wix

Wix is a multifunctional website builder that makes it easy to create a site for business, blogging, or an online store. If you need a straightforward solution for a website without programming skills, Wix is ideal: the platform offers an intuitive interface and over 900 customizable templates using a drag-and-drop approach. I like that Wix supports multimedia tools, including embedded videos and image galleries, as well as integrations with social media and email services.
Pricing: Plans start with a free option, but for a full site with a custom domain, the minimum cost is $17/month; premium plans for businesses with eCommerce support range from $29 to $159/month.

Unbounce

Unbounce is a powerful landing page platform that is perfect for your company if you want to focus on conversion optimization and lead generation. I recommend Unbounce for marketing teams and agencies that value flexibility and ease of use without code: the platform offers drag-and-drop features, numerous templates, and A/B testing capabilities. Users particularly appreciate tools like Smart Traffic, which automatically redirects visitors to the most relevant pages, and Smart Builder for quick design creation.
Pricing: Starts at $74/month for the Launch plan, which supports up to 500 conversions and 20,000 visitors, with more advanced plans like Optimize offered for $187/month for larger companies.

Webflow

Webflow is an advanced website builder, ideal for your team if maximum design flexibility and code-level management without programming are required. I like that Webflow provides complete control over design details and allows for the creation of professional sites with animations, interactive elements, and the use of a CMS for content management. The platform is especially popular among designers and agencies thanks to Webflow University and integrations that help users master the system.
Pricing: The basic plan starts at $14/month, while the CMS plan for content sites costs $23/month, and the business plan is $39/month. For online stores, plans start at $29/month.

SpreadSimple

SpreadSimple is the best tool if you need to create a website quickly and easily using data from Google Sheets. I recommend it for small teams and entrepreneurs who prioritize simplicity and the ability to manage catalogs, inventory, or product lists with minimal effort. The platform allows you to integrate Google Sheets directly, so any updates are instantly reflected on the website. SpreadSimple also supports important features for online stores, including payment and product filtering.
Pricing: The platform offers a free plan, and the business plan starts at $12/month, providing access to advanced features and integrations.

Best digital-marketing tools for SEO

The word SEO often evokes strange emotions among marketers. I’m convinced that many of you feel fear and procrastination when it’s time to tackle SEO-related tasks. Yes, unlike marketing, where we are used to creativity, content creation, and interesting analytics, SEO is a technical science in our world of creative creators. SEO overwhelms us with a plethora of technical terms that can be difficult to understand. But there are tools—the best tools—that can bridge these two worlds, allowing digital marketers to approach everything related to search engine optimization with ease. Well, almost everything!

Semrush

Semrush is a powerful SEO and competitor analysis tool that I recommend for anyone serious about improving their website visibility and content promotion. Semrush combines numerous features, from keyword research and backlink analysis to site audits and social media monitoring. What I particularly like is how clearly everything is laid out in the platform’s interface, along with features like the Keyword Magic Tool and Link Building Strategy. The first tool effectively outlines the steps for researching competitor keywords and identifying areas for improvement, while the second organizes your plan and process for link exchanges. This solution is better suited for more established companies, though considering that investments in SEO can yield significant returns, I would also recommend Semrush for individual marketers.
Pricing: Plans start at $117.33/month for the Pro plan, which is suitable for managing up to 5 projects and 500 keywords. The Guru and Business plans expand functionality and pricing, making Semrush one of the best tools for marketing automation, accessible for companies of all sizes.

Clearscope

Clearscope is an excellent choice if you need a tool for content optimization with precise recommendations for keyword usage and improving SEO rankings. I recommend it to nearly all marketing teams. Clearscope analyzes competitor pages, helps identify LSI keywords, and offers article structures, simplifying content creation. The real-time content scoring feature is particularly useful, allowing you to see how well your text meets SEO requirements.
Pricing: Plans start at $189/month for the Essentials plan, which includes reports and basic optimization features, while more advanced functions are available on the Business plan for $399/month. This makes Clearscope one of the best tools for content marketing and SEO optimization.

Keyword.com

Keyword.com is a specialized rank tracking tool that is perfect for those who need precise and timely keyword tracking. I recommend it if your team's priority is real-time position monitoring, including global and local data. Keyword.com provides detailed competitor reports, helping you see both your and their keyword rankings, which aids in identifying promising opportunities. While the tool focuses exclusively on ranking, it excels at this task.
Pricing: Plans start at $24/month when billed annually, and a free 7-day trial is also available for exploration.

SE Ranking

SE Ranking is an all-in-one SEO tool that I would recommend if you need a wide range of features for website optimization. The platform combines everything necessary: rank tracking, site audits, competitor analysis, and backlink checking. Its flexible interface and the ability to generate reports customized to your brand are particularly useful for agencies. SE Ranking also includes a Lead Generator — a handy widget for client acquisition that allows users to create SEO reports directly on your website.
Pricing: Plans start at $52/month for the Essential plan, suitable for small companies and freelancers. The Pro plan at $95.20/month adds features for agencies, including white-label options and more in-depth analysis, while the Business plan starting at $207.20/month offers API access and advanced features for larger teams.

Small SEO Tools

Small SEO Tools is a free suite of SEO tools that is ideal if you need a quick and accessible solution for basic SEO optimization. On the platform, you’ll find tools for text uniqueness checking, backlink analysis, domain authority checking, as well as file converters and QR code generation. I recommend Small SEO Tools for beginners or small teams that need to improve their SEO without diving into complex and expensive services.
Pricing: The platform is primarily free but offers paid plans starting at $9.80/month to lift limits on the number of checks and add more advanced features, such as enhanced plagiarism checking and an AI-based paraphraser.

Best AI Chatbots for marketing automation

If you haven't tried any of the chatbots from the list below yet, I honestly don't know how that could have happened in 2024. Let’s be honest, before the arrival of ChatGPT, no one really knew what kind of revolution would occur in marketing. Yes, a select group of marketers were already using some tools long before they became mainstream, but what happened after the introduction of ChatGPT? With AI chatbots and assistants, you no longer have to worry about not knowing how to code or needing to write a small script for your Google Tag Manager, localizing content, crafting meta titles for SEO, or generating charts for presentations. 

Jasper

Jasper is a versatile AI tool for marketing that I recommend if your team needs to quickly create quality content for multiple channels. Jasper specializes in generating ad copy, blog posts, social media content, and even long articles. With numerous templates and a built-in SEO mode, Jasper is particularly effective for marketers who value structured project work and tone consistency. I appreciate that Jasper integrates with Surfer SEO for content optimization and offers the ability to create a unique brand style with the Brand Voice feature, making it one of the best tools for marketing.
Pricing: The basic Creator plan costs $49/month for one user, while the Pro plan at $69/month expands access to three users and includes advanced collaboration features.

Claude AI

Claude AI is a powerful AI chatbot from Anthropic that I recommend for those seeking advanced assistance with data analysis, content creation, and multitasking. The standout feature of Claude is its flexibility and accuracy in handling complex queries, as well as its ability to work with files, including images, making it convenient for marketers, developers, and analysts. I particularly value that Claude AI supports three models: Haiku for quick responses, Sonnet for a balance of speed and intelligence, and Opus for more detailed analysis, allowing you to choose the right model for your tasks.
Pricing: The free version provides access to the basic model, while a subscription to the Pro version at $20/month adds expanded capabilities, including more messages and priority access.

Google Gemini

Google Gemini is a multitasking AI chatbot from Google that I recommend if you need a flexible solution for creating text, images, and voice interactions. Gemini stands out because it can process requests with text, images, and voice, and it integrates with Google Workspace for easy access to tools like Docs and Gmail. This makes it especially useful for marketing and content planning. The Double Check feature available in the paid version uses Google Search to verify responses, enhancing their accuracy.
Pricing: The basic version is free, while a subscription to Gemini Advanced costs $19.99/month, providing access to a more powerful version with enhanced capabilities for image creation and information analysis.

Writesonic

Writesonic is a comprehensive AI tool for marketing and content creation that I recommend for teams that need to quickly and efficiently generate high-quality content. The tool offers a wide range of features, including Chatsonic—a chatbot with real-time access to Google data, making it suitable for generating content based on current information. Writesonic boasts over 100 templates for various tasks, from writing ad copy to SEO optimization. This platform is especially useful for companies that prioritize a consistent brand voice: you can customize tone and style using the Brand Voice feature.
Pricing: Plans start at $16/month, making Writesonic one of the best tools for marketing automation and content generation.

The best tools for marketing automation

Marketing automation tools are platforms and software that take care of repetitive tasks and streamline complex processes, freeing up marketers to focus on strategy and growth. Think of them as your behind-the-scenes assistants: they can send personalized emails and SMS messages, manage and track ad campaigns, analyze user behavior, segment customers, and even coordinate social media content. With these tools, companies can engage effectively with customers at every stage of their journey, gather valuable insights for analysis, and quickly adapt campaigns to target audiences.

In short, marketing automation tools bring efficiency, data, and personalization to the forefront, making it easier to connect with customers and boost results.

ActiveCampaign

ActiveCampaign is a marketing automation and CRM platform that helps create personalized messaging workflows for email, SMS, and web notifications, customizing them based on your customers' actions. With ActiveCampaign, you can easily segment customers for multichannel campaigns. I’m especially impressed with ActiveCampaign’s intuitive process builder. The platform also offers integrations with over 900 applications, including Shopify and WooCommerce.
Pricing: Starts at $15/month for the Starter plan, with advanced features like predictive analytics and attribution available in the Pro and Enterprise plans, starting at $79/month.

Klaviyo

Klaviyo is another powerful marketing automation platform, the best suited for e-commerce. Its primary function is to collect and analyze customer data to set up automated email and SMS campaigns. I recommend it to those already familiar with ActiveCampaign as an excellent alternative with slightly more affordable pricing.
Pricing: Free plan available for up to 250 contacts, with basic plans starting at $20/month for 500 contacts.

Albato

Albato is a flexible and user-friendly automation platform that allows you to integrate your applications without coding. With Albato, you can quickly automate team processes or set up data synchronization across systems—for example, transferring contact information from your CRM to analytics or marketing tools. If you’re looking for an affordable and powerful alternative to platforms like Zapier, Albato is the best choice. I particularly appreciate how easy it is to get started with Albato and their responsive live chat support.
Pricing: A free plan is available with operational limitations, while paid plans start at $12/month, making it accessible for small and medium-sized businesses.

Ortto

Ortto is one of the best tools if you’re seeking an efficient platform for building automated marketing campaigns. Ortto allows you to create email, SMS, and social media message sequences, similar to Klaviyo. I like Ortto for its personalization features and multi-level customer journey pathways.
Pricing: Prices start at $509/month, which is justified by the platform’s robust capabilities.