Top 5 Analytics Tools for Shopify in 2024
Mobile Marketing

Top 5 Analytics Tools for Shopify in 2024

Egor Prudnikov
Author @ InAppStory

Having excellent products and a seamless user experience are not the only requirements for operating a successful Shopify store. Ever wondered how to really stand out? It all comes down to leveraging data analytics to better understand your target market, monitor the performance of your store, and develop your business plans.


Choosing the Right Analytics Tool


So, how do you choose the best analytics tool for your Shopify store? The most important things to think about are accurate data and reliable methods. Does a fancy interface matter if the data isn't trustworthy? Definitely not. Reliable data is crucial for making smart decisions and getting insights that help your business grow. And can you count on those insights if the methods used to gather them are shaky? Make sure the tool uses solid analytical methods to give you dependable data.

  • Business Needs and Goals: Identify the most important metrics for your business. Find tools that match your specific business goals.
  • Data Accuracy: Make sure the tool provides precise and trustworthy data. Look for methods that confirm the accuracy of the insights.
  • Integration Capabilities: Choose a tool that integrates smoothly with Shopify and other platforms. Ensure it can combine data from multiple sources for a complete picture.
  • Customization and Flexibility: Select tools that allow you to create custom reports and dashboards. Ensure the tool can grow with your business and manage complex data.
  • Support and Resources: Check for reliable customer support and thorough documentation. Look for tutorials and training to help you make the most of the tool's features.


Best Analytics Tools for Shopify


1. Google Analytics


Google Analytics is a free tool that gives you deep insights into how people use your website. It's really popular with online stores because it tracks data well and connects easily with Google Ads and Google Search Console.


Key Features:

  • Detailed Traffic Analysis: Shows you a lot about your website visitors, like where they're from, what devices they use, and what they do on your site. This helps you understand your visitors and their behavior.
  • E-commerce Tracking: Keep an eye on your product sales, performance, conversion rates, and revenue, so you can see which products are popular and where you can do better.
  • Customizable Reports: Lets you make personalized dashboards and reports to track the metrics that matter most to your business. You can even schedule these reports to come to you regularly.
  • Integration with Google Services: Fits smoothly with Google Ads, Google Search Console, and other Google tools. This lets you combine data from different places to see how your marketing is doing overall.


Pricing: Google Analytics has a free version that covers a lot. For more advanced features, there's Google Analytics 360, which offers more support and features based on what your business needs.



  • Gives you lots of data and makes detailed reports.
  • Works well with other Google tools.
  • Free for most businesses.



  • Might be tough to learn if you're just starting out.
  • You have to set up some things manually for advanced e-commerce tracking.
  • Doesn't give you direct tips from the analysis.
  • Uses algorithms that estimate data, which can make decisions a bit tricky.


Best For: Businesses that know their way around tech and want a free tool to dig deep into website traffic analysis.



Overview: is a specialized analytics tool made for Shopify stores. It gives detailed insights into customer behavior, sales trends, and how well your marketing is working, helping store owners make smart decisions.


Key Features:

  • Sales and Marketing Performance: Provides comprehensive data and dashboards to track sales and marketing campaigns and identify the most effective items, channels, and tactics.
  • Advanced Customer Segmentation: Divides customers based on their buying history, behavior, and demographics, so you can market to them more effectively.
  • Customizable Dashboards: Lets you create personalized dashboards to watch important data and share them with your team, keeping everyone focused on the same goals.
  • Unique Algorithms: Uses special algorithms to fix mistakes in how you assign sales to different channels, giving you a clearer view of how customers interact.


Pricing: has flexible pricing that adjusts to fit your business size and needs.



  • Made specifically for Shopify users.
  • Provides deep insights and predictions from data.
  • Offers strong support to help with getting started and making decisions based on data.


  • Focuses more on tables of data and has fewer visual charts.
  • Doesn't connect as easily with other popular platforms.


Best For: Businesses that want advanced analytics, detailed insights, and solid support.


3. Shopify Analytics


Overview: Shopify Analytics is integrated directly into Shopify, providing you with a wealth of tools and statistics to help you monitor the performance of your store. It provides you with information about your clients, sales, and traffic to your website.


Key Features:

  • Pre-made Reports: More than sixty ready-to-use dashboards and reports are available from Shopify Analytics. They cover every facet of your company, such as marketing campaigns, customer behavior, sales, and stock levels left. These reports give you a quick rundown of your store's performance and assist you in seeing trends and opportunities.
  • Real-time Data: With real-time reporting, you can keep an eye on your sales, orders, and how many people are visiting your store right now. This is super handy during sales and promotions, letting you tweak your marketing right when you need to.
  • Insights from Customers: Shopify Analytics also gives you detailed reports about your customers. You can see what they're buying, their demographics, and how valuable they are to your business over time. Knowing your customers better helps you target your marketing better and keep them coming back.
  • Financial Reports: Keep track of your sales, taxes, and payments with Shopify's financial reports. These reports give you a clear view of how your store is doing financially and help you manage your money effectively.


All of Shopify's monthly plans, which range from 39 dollars to 399 dollars, include Shopify Analytics. The level of depth and personalization in your reports varies depending on the package you select. The higher-tier plans include more sophisticated reporting.



  • It's seamlessly integrated with Shopify, so it's easy to use.
  • The interface is designed specifically for online stores.
  • You get real-time updates on how your store is performing.



  • Compared to other analytics tools, customization options are a bit limited.
  • The really detailed reports are only available on the more expensive plans.
  • Sometimes it's tricky to connect which sales came from which advertising campaigns or channels.


Best For:
If you're a Shopify store owner looking for an easy-to-use analytics solution that's built right into your platform, Shopify Analytics is a great choice.


4. Triple Whale


Overview:Triple Whale is an analytics tool made specifically for e-commerce businesses. It brings together data from different sources into one central dashboard, making it easy to monitor and analyze how your store is performing.


Key Features:

  • Centralized Dashboard: Gives you a centralized location to view all of your marketing and sales statistics by gathering information from several channels, such as Facebook and Google Ads.
  • Customer Journey Tracking: Monitors consumer behavior in your business at various stages, enabling you to adjust your marketing tactics and increase the conversion rate of site visits into paying customers.
  • Conversion Tracking: Measures how well your marketing campaigns are doing, pinpoints the best-performing channels, and helps you spend your marketing money more wisely.
  • Customizable Reports: Lets you create reports tailored to your business needs, focusing on the most important metrics. You can even set them up to send automatically.


Triple Whale offers a free version and paid plans starting at $129 per month.



  • See all your marketing and sales data in one place.
  • The interface is easy to use and can be adjusted to fit your needs.
  • Great for keeping track of how well different marketing channels are performing.



  • Costs more than other options available.
  • Takes a bit of time to learn how to use all its features effectively.


Best For:
E-commerce businesses that want a clear view of how all their marketing channels are doing and need reports that they can customize to fit their needs.


5. Polar Analytics

Overview: Polar Analytics is a powerful tool that brings together data from different marketing channels into one place, giving e-commerce businesses a clear view of their performance to help them make smart decisions.


Key Features:

  • Unified Dashboard: Polar Analytics has a user-friendly dashboard that combines data from sources like Google Ads and Facebook Ads. This makes it easier to analyze data and make decisions.
  • Custom Reports: You can create reports tailored to your needs to track important metrics closely.
  • Real-Time Data: Get instant insights into how your store is performing, so you can quickly seize opportunities.
  • Automated Alerts: Set up alerts to notify you of significant changes in your metrics, keeping you informed.
  • Pricing: Polar Analytics offers a free plan with basic features. Paid plans start at $119 per month for more features and data capacity.


  • Easy-to-use interface with clear dashboards.
  • Consolidates data from multiple marketing channels.
  • Provides real-time insights and automated alerts.



  • More focused on tables of data, fewer visual charts.
  • Higher pricing for advanced features.


Best For: E-commerce companies in need of a tool to collect and examine data from different marketing channels, particularly those seeking tailored reporting and real-time insights.




Selecting the ideal analytics software for your Shopify store is essential if you want to improve your strategies, understand your clients better, and expand your clientele. Seek for solutions that provide accurate data, work well with Shopify, are customizable, and have solid support. Whether you choose for individualized insights or Google Analytics for its robust features, employing data to inform your decisions can position your Shopify store for success.


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