NEW 2025 Holiday Gamification Report

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ENGAGE SMARTER

WITH STORIES

Turn your app into a story-first experience


STORIES

ENGAGE SMARTER

WITH GAMIFICATION

Make engagement a habit



GAMIFICATION

ENGAGE SMARTER

WITH IN-APP MESSAGING

Say the right thing, right in the moment


IN-APP MESSAGING

ENGAGE SMARTER

WITH BANNERS

Promos that feel part of the product


Stories

Swipeable, branded stories that guide users to features, discovery, and transactions

Product Feed Stories

Product Feed Stories

Shoppable Video

Shoppable Video

Interactive Onboarding

Interactive Onboarding

Promo Codes

Promo Codes

Tap-to-Shop Stories

Tap-to-Shop Stories

Scannable Barcodes

Scannable Barcodes

Native Ad Placement

Native Ad Placement

Countdown Widget

Countdown Widget

Gamified Stories

Gamified Stories

Swipe‑Up Stories

Swipe‑Up Stories

Swipe‑Up Stories

Swipe‑Up Stories

Zero‑Party Data Collection

Zero‑Party Data Collection

Polls

Polls

Advanced Targeting

Advanced Targeting

Surveys

Surveys

Contextual Story Triggers

Contextual Story Triggers

Mini-games hub

Playable missions and rewards that boost retention, loyalty, and repeat purchases

Wheel of Fortune

Wheel of Fortune

Advent Calendar

Advent Calendar

Memories

Memories

Puzzle

Puzzle

Mystery Boxes

Mystery Boxes

Match 3

Match 3

Sorting

Sorting

Postcards

Postcards

Slicer

Slicer

Shaker

Shaker

In-app messaging

Behavior-based, targeted visual messages delivered natively with full attribution

Engagement + Onboarding

Engagement + Onboarding

Opt‑In Prompts

Opt‑In Prompts

Onboarding Pop‑Ups

Onboarding Pop‑Ups

Feedback Pop‑Ups

Feedback Pop‑Ups

Personalization

Personalization

Built-in Games

Built-in Games

Promo Codes & Links

Promo Codes & Links

Ad Placement

Ad Placement

CDP & Segment Builder

CDP & Segment Builder

NPS Bottom Sheets

NPS Bottom Sheets

Integration With Products

Integration With Products

Scheduled Messages

Scheduled Messages

Event‑Triggered Messages

Event‑Triggered Messages

Orchestrate every in-app moment

One dashboard to design, target, and measure all in-app placement - no releases anymore

Stories

Mini-games

In-app messaging

Ready to get started?


Share your contact info, and we’ll arrange a demo for your team.


Welcome to InAppStory Plus

Start strong with studio-built playbook and content plan designed around your biggest business priorities

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Ready-to-use playbook

A complete content strategy, template set, and visual guidebook that performs

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100 % dashboard adoption

Unlock the full value of every feature that matters to your business

Launch fast

Go live with your first campaign 3× sooner

FIGMA UI KIT

FOR CREATING CONTENT

WITH INAPPSTORY

    • Plug-and-play layouts for stories, in-app messages, banners, and mini-games
    • Tokenized styles for instant, on-brand customization
    • Responsive components with smart variants and states

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Proven patterns to turn engagement into retention and revenue, at every step of the user journey

Featured use cases
Featured use cases
Featured use cases
Featured use cases
Featured use cases

Just. Add. InAppStory

One install, no extra dev - your entire visual stack just works

5.0

60 reviews

5.0

28 reviews

New feature introduction, easy communication with the customers and a very high delivery rate against the usual push notifications. Plus, these are interactive, so it helps us increase engagement with the customer.

Nupur R., Senior Product Manager

We wanted instruments that could increase the activity of our clients and make them open our app and interact with it more often. InAppStory has proven to be a fantastic solution to these challenges.

Anastasia B, Marketing Manager

A very useful tool for informing users and distributing useful information. In addition, I would like to note a wide range of features that can be selected and integrated into stories in our application.

Darina R, Product manager

We are seeing an increase in the session time and sales via stories. Now InAppStory tool are showing stable growth.

Kate D, Head of CRM

InAppStory supercharges the tool with our requirements to bring promo codes or discounts that are relevant for different types of app users.

Andrew A, Head of E‑Merchandising

InAppStory picks up the wave of the gamification trend as the only platform on the market that offers in-Stories games in apps. The game is launched in GameReader on top of the Story (StoryReader).

Vlad Lastovsky, CEO InAppStory for Business of Apps

Adding Stories within an app boosts in-app engagement by up to 10% and increases user session duration up to 2 minutes, and even more. InAppStory is a very useful tool for collecting information on customers, and thus improving the relationship with them

Éléonore Lefaix

Stories transformed how people showcased their daily activities and thoughts in general. One company focusing heavily on this and bringing Stories to every platform is InAppStory. It’s quite innovative considering that it takes only 5-10 minutes to create one, and it’s simply beneficial to propel the application’s appeal significantly.

Prasad Bambarkar

Customer experience is one of the leading ways that brands seek to differentiate themselves today. Because of intense competition, it's not enough for users to have good quality product or service. They need more and better experience while onboarding, surfing, or checking out. Stories bring the customer experience that is both familiar and native for the majority of customers.

Vlad Lastovsky, CEO InAppStory, for E-Commerce Times

How Gamification in a Mobile App Boosted Pizza Sales During the Off-Season

by Vlad Lastovsky • 5 November, 2024

InAppStory: the SaaS platform transforming in-app stories for businesses

Cate Lawrence • 13 November, 2024

Double your app engagement steal these 10 story ideas

Vlad Lastovsky • 5 December, 2024

Mobile App Trends in CEE vs. Western Europe: Opportunities and Insights

Vlad Lastovsky • 2 January, 2025

Personalization key to foodtech app success, report says

The Packer Staff • 19 November, 2024

Get a demo

Book a slot with our sales team and see it in action

InAppStory | All-in-One Platform for Stories, Mini-Games, In-App Messages & Banners