This is a succinct statement that helps you focus on what matters – and what does not – when developing content, ensuring that your content marketing strategy remains on track.
Before you can craft content, you need to get to know your target audience deeply, by building buyer persona and a buyer’s journey.
The next stage is to determine the level of competition you will have in capturing the attention of your target audience.
Set aside a few hours to investigate a few of your market competitors. Most SEO tools allow you to see right articles that gain traction on your competitor websites.
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