10 Steps to create a content marketing strategy

1. Establish goals and objectives

This is a succinct statement that helps you focus on what matters – and what does not – when developing content, ensuring that your content marketing strategy remains on track.

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2. Understand your target audience

Before you can craft content, you need to get to know your target audience deeply, by building buyer persona and a buyer’s journey.

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3. Perform a competitive analysis

The next stage is to determine the level of competition you will have in capturing the attention of your target audience.

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4. Conduct topic and keyword research

Set aside a few hours to investigate a few of your market competitors. Most SEO tools allow you to see right articles that gain traction on your competitor websites.

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