"Burn That Ad" campaign allowed users to use the AR to locate and virtually burn down their rival’s ads and win a free Whopper via their mobile app!
"Lenz" campaign allowed Gorillaz fans to dive into the world of Augmented Reality, Virtual Reality, and geo-tagging to participate in virtual concerts and listen to their new songs.
Ford launch a simple SMS campaign where they requested their target audience to text “FORD” at 63611 to know more about the cars. In response, Ford collected the data from potential customers.
To check out how a piece of furniture would fit in its intended surrounding, Ikea launched a mobile app with AR to overlay a scaled image of the object against the background captured by the camera.
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