A mobile metric is a value that shows the performance of your app and will keep you informed around retention, engagement, conversion and revenue potential of your users.
CPI defines the cost of acquiring a new user via a paid advertisement. It is determined by dividing your total advertising spend over a specified period by the number of new installs.
These two metrics determine how valuable and engaging your mobile app is to your app's downloaders.
Churn rate is how users delete, cancel, or downgrade their mobile app subscriptions. Churn is bad enough on its own, but it becomes exponentially worse when your most important app customers leave.
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