Customer Journey Map: how to create one for your mobile app?

What is customer journey map?

A customer journey map represents a visual picture of the consumer experience with a brand. It gives insight into potential consumers' demands and pain points.

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What does a customer journey map include?

1. The purchase process

There is no doubt that once a user journey map is established, a business can easily observe how the purchase cycle will occur for the users.

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2. User behaviour & feelings

Another side of the customer journey map - the behavioural patterns & feelings of users. Once they are clear - a business can safely make marketing plans according to most effective content.

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Want to find out how to make your own journey map?

Find out the answer in our article! Click the button below to read it!

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