Customer Journey Map: how to create one for your mobile app?

What is customer journey map?

A customer journey map represents a visual picture of the consumer experience with a brand. It gives insight into potential consumers' demands and pain points.

What does a customer journey map include?

1. The purchase process

There is no doubt that once a user journey map is established, a business can easily observe how the purchase cycle will occur for the users.

2. User behaviour & feelings

Another side of the customer journey map - the behavioural patterns & feelings of users. Once they are clear - a business can safely make marketing plans according to most effective content.

Want to find out how to make your own journey map?

Find out the answer in our article! Click the button below to read it!