Shoppable content: All you ever wanted to know

What is shoppable content?

A/B testing or split testing is known as a marketing test where the marketer divides the brand’s audience to test various campaign versions and see which one works best.

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What are the main shoppable content types?

1. Social posts

Start with high-traffic regions of your website is best. Look for pages with high drop-off rates or poor conversion rates that may be improved.

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2. Stories

Once you've decided on a goal, you can start brainstorming A/B testing concepts and hypotheses about why you think they'll outperform the present version.

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Other valueable information about shoppable content... can find them our article. Just click the button below to read it!

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