In 2022, the Dodo Pizza company devised a marketing campaign - "Comfort Zone". The supporting in-app game "Tails" was created to create a cozy space for existing customers and increase awareness for new ones.
“Tails” concept revolves around virtual animals that a user acquires and later on interacts with (e.g., feeding or playing).
How does the game work?
As a result, Dodo collected $25,000 and sent it to the chosen animal shelter foundation.
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