DAU & MAU as essential metrics of your mobile app

What is DAU?

DAU is a metric that indicates the total number of active users on a given day (month for MAU). It is critical for determining how engaged your users are with your app.

What are the main benefits for understanding MAU & DAU?

1. Marketing effect

With MAU, you will understand how your campaign will have an effect on user acquisition and it will also assist you in understanding your users.

2. User retention rate

The MAU is critical for determining app retention as it indicates your active users over time. Compared to DAU, you can observe the percentage of monthly active users who use your app on a daily basis.

More about the DAU and MAU...

...you can find in our article. Just click the button below to read it!